Seemingly not a day goes by without a major brand claiming that they have included AI into their existing services to optimize their customer experience. Of course, one of the reasons for businesses is simply to cut costs by automating people away, but that’s a story for another article. Today, we focus on the issues...
Category: Customer
Trends, Costs and Benefits of mobile Shopping Apps
Having an App for your business is much more than “nice to have”. Basically, with your business App you engage your customer base and drive your sales. Trends Recent numbers by Apptopia show a strong trend towards shopping apps. Worldwide downloads grew to 5.70 billion in 2018, a plus of nearly 10% over 2017. Android...
Tesco Go comming?
British chain Tesco is apparently working on developing convenience stores that work similar like Amazon Go: people can just walk in, put items into their bags and leave. Akin to Amazon Go payment happens automatically after they left the store. This was reported by The Telegraph that furthermore claims that Tesco is working with Israeli...
What do customers want from your business?
I’ll give you the answer right away: convenience. What is striking, it’s difficult for businesses to see their services with the eyes of their customers. There’s a huge gap in what businesses concieve as important and what customers think is important. It often starts at right the top: executives have no idea how their services...
Lush connects online and offline
Lush’s new flagship store in Tokyo is a good example how online and offline commerce can be connected. For example, the Lush app offers services that give customers information about “naked products” when they are scanned. The app recognises objects from the store, looks up information and presents them to the customer in several languages....
Mobile, Mobile, Mobile!
Recent studies in the US [1,2] emphasize the importance of mobile for retail. The numbers speak for themselves: 61% of online purchases were made via mobile 60% of consumers shopped via a mobile app If you think about it for a minute it makes absolutely sense: people use their mobile all the time. If your...
The importance of a seamless checkout
A easy to use checkout process for your online business is of utmost importance. Why? Because more than one in four shoppers abandoned a cart due to a long or complicated checkout process. Think about it for a minute. These shoppers put items in the shopping cart and were ready to checkout and pay. They...
Consumers Who Use Mobile Are In-Store Shoppers | PYMNTS.com
social-sharing-top Encourgaing your customers to use their mobile on the premesis is good for brick and mortar stores [1]. This goes against the conventional wisdom that mobiles will kill brick and mortar businesses. This and more can be found in the Remote Payments Study by PYMNTS. They collected and analyzed survey data from 2,300 American...
To Queue or not to Queue
If you need to know how important a good customer experience is, recent research from Ayden and Adobe [1, 2] provides you with concrete numbers. The overall number is staggering: bad customer experice cost British retailes up to £102 billion (!) every year. In this regard, queues in-store stand for 11% of lost revenues, costing...
Introducing LEIA – Your Shopping Avatar
Wouldn’t it be nice of you have your own personal assistant that helps you with all your shopping endeavors? An assistant that goes for you through advertising material and filters out news, coupons that are of interest for you? We are working on a personal assistant that brings these features to your mobile in the...
