If you want to analyse heatmaps, be sure to answer at least five questions. This makes sure that your analysis helps you optimizing your website. Let’s start with the list of five essential questions that you can answer with heatmaps: Are people seeing important content? Are people clicking on page elements such as buttons, links,...
With FLoC ("Federated Learning of Cohorts"), Google wanted to get rid of third-party cookies used for advertising tracking. But after wide opposition from other Internet users Google has ended its "FLoC” plans.
Matomo is the most popular Google Analytics alternative. Matomo can be found on more than one million websites across 190 countries.
Quantitative data is a great way to get concrete numbers about the performance of your website. But only qualitative data will help you understand why your website performs the way it does.
After Max Schrems, an Austrian data protection activist, complained that Google Analytics had violated data protection regulations, the DSB (Datenschutzbehörde) ruled in against of Google.
Quantitative or traditional user analytics tools can only tell you how many people visited your site and how many of them converted, but they don't give any insight into what actually happened between those two steps. Understanding the quality of these interactions is key.
Public speakers who are good at taking their audience on a journey leave them feeling motivated and inspired. These eight storytelling techniques will help you create a presentation that is memorable.
The rapid transformations that retail has experienced over the past two years have been largely due to technology.
The ability to tell stories is an important business tool that any business looking to build a lasting and powerful brand should be able to master.
Decentralized apps (dApps), are digital programs or applications that exist on a Blockchain or peer to-peer network of computers, instead of one computer.