Amazon is the digital 800 pound gorilla that stepped into the brick and mortar arena recently. What does this mean for existing businesses? Is it already too late from them and they just should roll over and give up? We in SOLOMON do not necessarily think so. Find out more why on the ITEA blog.
Author Archives: Martin Treiber
Chatbots – A novel way to present Project Deliverables
If you are like me, you love to download project deliverables and read through those PDF files to extract the most important pieces of information. Also, you love to produce dozens of pages for deliverables when working in a project. Right? Well, truth be told, I’m not overly keen on this kind of work and […]
The Mobile Morawa Shopping Avatar
Using loyalty card programs is good for businesses for a number of reasons. First of all, loyal customer spending is 46% higher. Also, businesses can increase their revenue by nearly 50% while retaining only 5% of their customer base with a loyalty card program. And last but not least, a typical business makes about 65% […]
The Traveling Mobile Shopping Avatar
We are currently developing a mobile shopping avatar in the project SOLOMON. It is a truly mobile shopping avatar: it can move from one device, medium respectively, to another. How does this work? At it’s core, the shopping avatar is a piece of Javascript software that represents your personal mobile assistant and is available in […]
IKANGAI has been listed on World Leading Companies
Apparently we have been nominated to appear on the list of World Leading Companies. What an honor for us. According to the list we are a Marketing Agency that offers Public Relations, Website and App Design and Marketing Campaign. With a WorldRank of 76 it is amongst the top 24% companies in the world. This […]
Towards a Proxemics Driven Software Architecture
We’ve build software for decades now. Starting with running software on remote mainframes and providing access via (dumb) terminals we moved toward personal computing where most of the computing activities happened locally on the desktop of the computer (aka the personal computer revolution). Spreadsheets are a wonderful example for this: from the mid-1960s onwards software […]
Introducing LEIA – Your Shopping Avatar
Wouldn’t it be nice of you have your own personal assistant that helps you with all your shopping endeavors? An assistant that goes for you through advertising material and filters out news, coupons that are of interest for you? We are working on a personal assistant that brings these features to your mobile in the […]
The Morawa Content Hub
The transformation from a passive online PDF customer magazine to a content hub was successful for Morawa. Before the content hub was created, customer magazines were available as PDF for download on the Morawa webpage. The PDFs were basically print versions – enriched with links to the online store. This approach was a straightforward reuse […]
Why Rich Push notifications are important for your Business
A click can make a huge difference. It can mean that your business earns money or not. Therefore, as a business you must make it as easy as possible for your customers to spend their money. The fewer obstacles, i.e., clicks, the better. After all, as a business you put considerable effort into the activation […]
What is a Progressive Web App (and why should I care)?
Progressive Web Apps (PWA for short) use web technology to build apps that look like native apps. These apps offer user functionality like working offline, push notifications and can access device hardware traditionally available only to native mobile applications. Why should I care? In contrast to native apps, they cost less to build, since you […]