Open post Meta Pixel

How We Built a Meta Pixel Inspector

The first large-scale, crowdsourced study that monitors how Meta tracks people across the internet By: Surya Mattu, Angie Waller, Simon Fondrie-Teitler, and Micha Gorelick Introduction Have you ever shopped for a product online only to see the item appear ad nauseam in your Facebook or Instagram feeds? This is often the result of the Meta...

Open post Style guide

What is a Style Guide and why you need one

A style guide is a document that outlines how the various elements of your company's design should be used in public. It contains, among others, the logo, colors, and fonts. It also determines where and how these elements should be used. Consistent communcation Communication is key for your company. It must communicate with customers, employees,...

Open post Every fourth company in Austria sees no benefit in digitization

Every fourth company in Austria sees no benefit in digitization

Not even the Covid19 pandemics is helping to accelerate the digitization process in Austria. The majority of companies also expects that the innovations won't last. The fifth Austrian digitization Index, which Strategy Consultant Arthur D. Little (ADL Austria) and Marketmind collected on behalf of Drei, revealed that a fourth of Austrian companies see no benefit...

Open post abstract pattern representing conciousness

What is consciousness?

Consciousness refers to the state of being aware of and able to think, feel and perceive. It is the ability to be aware of your surroundings and make decisions. It is the ability to be aware of your own thoughts and feelings and to interact with the world around you. Consciousness is thought to be...

Open post Content marketing person with cat writing in planner while using laptop

How much does Content Marketing Cost?

Content is key to inbound marketing. Companies need to have content when potential customers contact them. Blog articles, social media posts, as well as white papers, ebooks, webinars, videos and newsletters, case studies, user guides and newsletters are all content that companies require to present themselves in the best possible light to potential customers. Many...

Open post Woman reading a serial novel

What is a serial novel?

A serial novel is a piece of fiction that is published in numbered installments. You can publish these installments at any time for almost any length of time. However, the most common are weekly or monthly ones. The traditional publication of serialized novels has been by literary magazines, newspapers, or other periodicals. The format has...

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