Do you use WhatsApp groups to communicate with customers or members? With the change in the WhatsApp privacy rules, you run the risk of losing many of your users. We offer you an alternative. It’s called qNews and is your personal mobile newsletter. It’s easy to use: all you have to do is send a […]
Author Archive: Martin Treiber
Presenting #TurnOnVPN as new Customer
We are happy to announce #TurnOnVPN as our new customer for our product qBlog. #TurnOnVPN is a cybersecurity advocacy group focusing on a free and unimpeded internet for all. Their mission is to help users to reclaim their internet with VPN, stay in control of what they see and who sees them. They are actively […]
Inital numbers show that 88% of Users Leave App Tracking Disabled in iOS 14.5
Numbers by the data analytics firm Flurry show that just 12% of iPhone users wordlwide actively opt into app tracking. In the U.S. the numbers are even lower, with just 4% opting in. Until iOS 14.5, apps were able to use Apple’s Identifier for Advertiser (IDFA) for tracking users across webapges and apps. This helped […]
Ecommerce grows 32% in Q4 2020 in the U.S.
In 2020, ecommerce accounted for 75% of the gains in total retail sales in the U.S. This is mainly due to the COVID-19 pandemic that accelerated shifts in consumer shopping behavior. Merchants experienced tremendous growth rates in online commerce. For many merchants, the holiday season is where the make most of their money. During the […]
Initial IDFA Apocalypse Tidbits
Apple’s iOS 14.5 update requires apps to show users a prompt asking for their consent before tracking them across other apps and websites. It’s called App Tracking Transparency or ATT and has caused a considerable uproar of the online advertising community and juggernauts like Facebook. After the roll-out of Apple’s iOS 14.5 update, initial numbers […]
Omnichannel is where the customers are
Many businesses don’t realize that their customers are more advanced in terms of tech use than they (businesses) think. They use all kinds of communication and information channels at once: apps, blogs, email, chats, podcasts, social media, digital assistants. However, when I talk with businesses I often hear that such and such technology is certainly […]
What does the new WhatsApp privacy policy mean for me?
Almost all apps regularly update their terms of use, but rarely has such a change caused as much excitement as the new WhatsApp privacy policy. What is remarkable about the privacy policy? For the first time, Facebook is openly revealing details about the collection and storage of user data. Your chats are still end-to-end encrypted, […]
I know who you are talking to
If you’re a WhatsApp user – like 2 billion others on the planet – your online status can be queried by third parties. This happens without you noticing anything. All that it takes is your phone number. Your online status is a source of information An investigation by Traced shows how online tools can be […]
A Five-Minute Guide to Clubhouse
Not many know about Clubhouse, which is an invitation-only audio-based chat app. The app is an iOS app based on voice and allows people worldwide to chat and meet new people. You can join in on different conversations on varying topics. You can choose to listen or participate in the discussion, just like in a […]
IKANGAI shortlisted for Top 10 Marketing Solution Providers
We at IKANGAI are proud of the innovative services we provide to our customers. We are all the more pleased that our work is recognized beyond our customer base. We have already received awards as an app developer and consultant in the past. Our blog has also received an award in the past. We have […]