The WhatsApp newsletter ban has huge impact on businesses. While some businesses will just abandon their WhatsApp audience, others will try to convert users into their apps. This might work for some users, but there are several reasons this might not work very well: Users value the WhatsApp newsletter style. It gives them quick access […]
Author Archives: Martin Treiber
Five reasons not to abandon your WhatsApp newsletter audience
After WhatsApp basically killed newsletter services, companies face a difficult situation in dealing with it. Some companies will just shrug and move on to another social media platform. However, your WhatsApp newsletter audience is special: they prefer a condensed info overview and value the direct access to information and services. Now simply abandoning your WhatsApp […]
DeepMind’s Losses and the Future of Artificial Intelligence | WIRED
If you look at AI from a purely business point of view, Alphabet’s DeepMind last year’s loss of $572 million should make you worry. Especially, when considering the rising magnitude of DeepMind’s losses: $154 million in 2016, $341 million in 2017 and $572 million in 2018. Basically, you need to have really deep pockets to […]
Activity-Centric Computing Systems | August 2019 | Communications of the ACM
The Activity Centric Computing paradigm adresses information management challenges that at the core of the application centric computing paradigm. Activity-Centric Computing Systems from CACM on Vimeo. Photo by Steve Johnson from Pexels Source: Activity-Centric Computing Systems | August 2019 | Communications of the ACM
Council Post: 12 Business Use Cases For Edge Computing
EDGE computing is a ongoing trend for some time now. Forbes discusses 12 use cases where EDGE computing shines: from customer experience in retail to the Internet of Things, Smart buildings and AR. Source: Council Post: 12 Business Use Cases For Edge Computing Photo by Christina Morillo from Pexels
Summer Reads | Edge.org
This year’s EDGE.ORG summer reading tips, consisting of the published books by members of the Edge community in the past year or so. Check it out! Source: Summer Reads | Edge.org Photo by Pixabay from Pexels
How to replace WhatsApp (from Facebook) Newsletters?
The upcoming renaming of WhatsApp in WhatsApp from Facebook sets the tone for the near future of WhatsApp. There are many indications that there will be a common platform with Facebook. Changes to the terms and conditions and their possible effects can only be speculated, but there will certainly be changes. A taste of changes […]
How Digital Advertising Markets Really Work
How valuable is data for advertising? From the article: If a company that sells online ads can know what their readers are reading on other sites, then they can target the users based on that information when the user returns to their own site. For example, say Michael visits CNBC’s website in the mornings and […]
Introducing ACADRON
Our former SOLOMON colleague Özgün Algin has started his own ompany called ACADRON – https://www.acadron.com The focus of ACADRON is project consulting and the management of innovative research and development projects. They have a network of innovative SMEs and industrial companies with strong R&D capabilities in the Information and Communication Technologies field. The company’s portfolio […]
WhatsApp Newsletter Replacement with Cost Control
Faced with the end of WhatsApp newsletters, companies are actively starting to look for alternatives. This is not trivial, because WhatsApp newsletters were a tremendously valuable tool for customer engagement due to WhatsApp’s market power. The alternative offered by WhatsApp is costly: per message several cents are charged. That adds up very quickly for large […]