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Recent Blog Entries



By Martin Treiber 22. January 2021
Clubhouse is the latest app hype. The app is what is known as proximity chat where you can talk with all kind of people. Getting…
The power of experiments

The Power of Experiments

By Martin Treiber 5. January 2021
Have you logged into Facebook recently? Searched for something on Google? Chosen a movie on Netflix? If so, you've probably been an unwitting participant in…
A/B Testing

Why is A/B testing important?

By Martin Treiber 4. January 2021
A/B testing is essential to identify strengths and weaknesses of your app or service to improve it. A/B testing is a variable-experimentation technique to compare…