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Recent Blog Entries
Clubhouse
By Martin Treiber 22. January 2021
Clubhouse is the latest app hype. The app is what is known as proximity chat where you can talk with all kind of people. Getting…
What is the best Messenger Alternative for Media-Companies?
By Martin Treiber 19. January 2021
The anounced change of WhatsApp's privacy terms has lead to an exodus of users to alternative messengers. It's no surprise that this happend, since WhatsApp's…
Data Mining Techniques that Can Improve Your Business
By Martin Treiber 19. January 2021
Data mining is one of the most important tasks for a business to get a firm handle on. Large amounts of data are retrieved from…
How much revenue does an app generate?
By Martin Treiber 15. January 2021
The answer is of course: it depends on your business :-). But with a decent app you can generate a good amount of revenue. Let…
Edge Computing + Serverless Computing = Ephemeral Computing
By Martin Treiber 11. January 2021
What is Edge Computing? The concept of Edge Computing defines it as a networked computing component that resides at the periphery of the network. As…
The Power of Experiments
By Martin Treiber 5. January 2021
Have you logged into Facebook recently? Searched for something on Google? Chosen a movie on Netflix? If so, you've probably been an unwitting participant in…
Why is A/B testing important?
By Martin Treiber 4. January 2021
A/B testing is essential to identify strengths and weaknesses of your app or service to improve it. A/B testing is a variable-experimentation technique to compare…
There are fundamental Problems how we train AI
By Martin Treiber 2. January 2021
The current machine learning training and testing process is not rigorous enough to ensure that the models being trained will work in the real world.…
iOS 14 Changes Aren’t Bad for Small Businesses After All
By Martin Treiber 31. December 2020
Facebook's full-page ad campaign claims that Apple’s new policy, which will ask users to opt-in for tracking, will hurt small businesses. While it cannot be…