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How to create a great story for your product

How to create a great story for your product

By Martin Treiber 2545 views 23. April 2022
Creating a great story is an art. And — like every art — it requires creativity, vision, skill, and practice. Storytelling isn’t something you can understand by reading a guide like this. It’s a process that requires trial-and-error to master it. Fortunately, there are some elements that can help you…
Podcast engagement is booming - Female listeners are driving growth

Podcast engagement is booming – Female listeners are driving growth

By Martin Treiber 3336 views 14. April 2022
It is well-documented that new content options like podcasts have been appealing to consumers throughout the pandemic and are still gaining mainstream popularity. This is due to the growing number of podcast listeners, both in multicultural and older age groups. Light podcast listeners make up almost half of all podcast…

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