Encourgaing your customers to use their mobile on the premesis is good for brick and mortar stores . This goes against the conventional wisdom that mobiles will kill brick and mortar businesses. This and more can be found in the Remote Payments Study
by PYMNTS. They collected and analyzed survey data from 2,300 American consumers to study how their shopping habits have changed from a year ago.
[1: Consumers Who Use Mobile Are In-Store Shoppers | PYMNTS.com