Introducing LEIA – Your Shopping Avatar

Wouldn’t it be nice of you have your own personal assistant that helps you with all your shopping endeavors? An assistant that goes for you through advertising material and filters out news, coupons that are of interest for you? We are working on a personal assistant that brings these features to your mobile in the […]

The Morawa Content Hub

The transformation from a passive online PDF customer magazine to a content hub was successful for Morawa. Before the content hub was created, customer magazines were available as PDF for download on the Morawa webpage. The PDFs were basically print versions – enriched with links to the online store. This approach was a straightforward reuse […]

What is a Progressive Web App (and why should I care)?

Progressive Web Apps (PWA for short) use web technology to build apps that look like native apps. These apps offer user functionality like working offline, push notifications and can access device hardware traditionally available only to native mobile applications. Why should I care? In contrast to native apps, they cost less to build, since you […]

Introducing the Morawa Content Hub

We’ve implemented a content hub for our customer Morawa as part of their digital transformation strategy. The strategy rests on several pillars, Active Apps, automated content generation and distribution and multichannel engagement. The content hub is the glue of the digital transformation strategy that holds these parts together. It is the central point where information […]

How much Money does Marketing Automation Save?

“It depends” – that’s probably the answer you’ll hear a lot. However, with our platform, we able to put actual numbers on it. Before we discuss the potential savings, we’ll explain or platform setup briefly. Our qonnect platform provides several packages that customers can buy. One of them, the White-Label App, gives our customers a […]

Why active Apps are important

What’s an active app? Active apps are apps that continuously update their content and engage their users. Just like social media platforms, active apps constantly provide users with new information. Content on social media platforms is produced by users. Content in active apps is provided by the business that owns the app. Our customer Morawa […]

Customer Retention with Mobile Apps – The Morawa Case

Morawa uses its mobile app as part of their digital strategy to retain its customers. Why is retaining customers so important? It’s important, because the cost of acquiring a new customer is about 10 to 16 times higher than retaining a customer. According to research from Harvard Business School, just by increasing the customer retention […]