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The Morawa Content Hub

The transformation from a passive online PDF customer magazine to a content hub was successful for Morawa. Before the content hub was created, customer magazines were available as PDF for download on the Morawa webpage. The PDFs were basically print versions – enriched with links to the online store. This approach was a straightforward reuse...

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Warum Rich Push Nachrichten wichtig für Ihr Business sind

Ein Klick kann einen großen Unterschied machen. Es kann bedeuten, dass Ihr Unternehmen Geld verdient oder nicht. Als Unternehmen müssen Sie es Ihren Kunden daher so einfach wie möglich machen, Geld auszugeben. Je weniger Hindernisse (=Klicks in der Onlinewelt), desto besser. Schließlich müssen sich die Anstrengungen die  Sie als Unternehmen unternommen haben, um Ihre Kunden...

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Introducing the Morawa Content Hub

We’ve implemented a content hub for our customer Morawa as part of their digital transformation strategy. The strategy rests on several pillars, Active Apps, automated content generation and distribution and multichannel engagement. The content hub is the glue of the digital transformation strategy that holds these parts together. It is the central point where information...

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Why active Apps are important

What’s an active app? Active apps are apps that continuously update their content and engage their users. Just like social media platforms, active apps constantly provide users with new information. Content on social media platforms is produced by users. Content in active apps is provided by the business that owns the app. Our customer Morawa...

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