On the potential Impact of banning Political Ads on Social Media

Worth reading: this Wired article that discusses the potential impact of banning political ads on social media. Political Ads serve as entry point to phony astroturf communities. For example, the now infamous Internet Research Agency (IRA for short) purchased only 3400 Facebook and Instagram ads. Compare this to the over 61500 Facebook posts, 116000 Instagram […]

How Digital Advertising Markets Really Work

How valuable is data for advertising? From the article: If a company that sells online ads can know what their readers are reading on other sites, then they can target the users based on that information when the user returns to their own site. For example, say Michael visits CNBC’s website in the mornings and […]

The Best Books on Marketing | Five Books Expert Recommendations

Seth Godin talks about marketing and the changes that happened to this field. It’s an interview absolutely worth reading. So are the five books he recommends: Syrup by Maxx Barry When Scat comes up with the idea for the hottest new soda ever, he’s sure he’ll retire the next rich, savvy marketing success story. But […]

How to treat Customer Data as a Business

Finding new potential customers is of utmost importance for every business. As a business you must maximize the chance of getting into contact with potential customers and be ready when they make a business decision. If you don’t, somebody else will be ready instead of you. Paying to spy on customers In the age of […]