Member-Get-Member

Lessons from AmEx’s Member-Get-Member Program

Member-Get-Member programs are nothing new. Many companies are using it to get new customers by aksing their customers to advertise. In turn, customers get some benefits. AmEx’s Member-Get-Member program kicked off in 2011 as an easy way for members to refer their friends to AmEx in order to get a reward for doing so. However, […]

Google third party cookies

Google is done with Third-Party Cookies

The days of third-party cookies are over. Google is done with them and announced this on their company blog. But that doesn’t mean that Google will stop collecting your data, nor it will stop using your data to target ads. What Google will do is to stop allowing third-party cookies that collect user data. This […]

iOS 14 Changes Aren’t Bad for Small Businesses After All

Facebook’s full-page ad campaign claims that Apple’s new policy, which will ask users to opt-in for tracking, will hurt small businesses. While it cannot be denied that small businesses depend on advertising, Facebook’s monopoly on social media and it’s popularity means that many small businesses depend on Facebook. For example, take a look at the […]

Facebook’s Laughable Campaign Against Apple Is Really Against Users and Small Businesses | Electronic Frontier Foundation

Facebook is trying to convince you that it’s a protector of small businesses. Given Facebook’s track record of anticompetitive behavior and privacy issues this is hardly believeable. The main target of Facebook’s new ad campaign is Apple’s App Tracking Transparency feature that Apple has deployed with iOS 14. Instead of letting users being tracked by […]

Cookie

Does advertising without tracking cookies work?

Imagine a web without tracking cookies. Wouldn’t that be nice? You might argue that this isn’t feasible, because for all those nice free content and services, ads need to be very efficient to generate the highest possible click through rate. Ad tech companies like Google or Facebook, argue that microtargeting is the solution for publishers […]

Could the Coronavirus Kill Influencer Culture? | WIRED

The coronavirus pandemic has far-reaching economic consequences for businesses. In order to survive, many businesses cut their advertising and marketing budgets. This is has obvious impact on the media industry at large, from big media outlets to small one person operations. Especially hard hit are those who are often called “influencers”. They see their sponsorship […]

On the potential Impact of banning Political Ads on Social Media

Worth reading: this Wired article that discusses the potential impact of banning political ads on social media. Political Ads serve as entry point to phony astroturf communities. For example, the now infamous Internet Research Agency (IRA for short) purchased only 3400 Facebook and Instagram ads. Compare this to the over 61500 Facebook posts, 116000 Instagram […]

How Digital Advertising Markets Really Work

How valuable is data for advertising? From the article: If a company that sells online ads can know what their readers are reading on other sites, then they can target the users based on that information when the user returns to their own site. For example, say Michael visits CNBC’s website in the mornings and […]

The Best Books on Marketing | Five Books Expert Recommendations

Seth Godin talks about marketing and the changes that happened to this field. It’s an interview absolutely worth reading. So are the five books he recommends: Syrup by Maxx Barry When Scat comes up with the idea for the hottest new soda ever, he’s sure he’ll retire the next rich, savvy marketing success story. But […]

How to treat Customer Data as a Business

Finding new potential customers is of utmost importance for every business. As a business you must maximize the chance of getting into contact with potential customers and be ready when they make a business decision. If you don’t, somebody else will be ready instead of you. Paying to spy on customers In the age of […]