Fallacies and Pitfalls in building (hybrid) Progressive Web Apps

We’ve rolled out our first wave of (hybrid) Progressive Web Apps (PWAs) to our customers during the last couple of weeks. Using a PWA based approach speeds up the development process for sure, however building hybrid PWAs which run a native web container had some challenges. Design Considerations Before we started to implement the hybrid […]

Lush is quitting Social Media

You might be familiar with Lush. It’s a lifestyle products company that sells soap and related products for personal wellbeing. Now this company has decided to quit social media for marketing purposes, citing “being tired of fighting algorithms in newsfeeds”. In terms of numbers, Lush was quite successfull: several 100k followers on Facebook, several 100k […]

How good are PWAs for your Business?

The brand Paula’s Choice did an A/B test of their Progressive Web App (PWA). The result? A staggering 40 per cent increase in revenue and a 46 per cent rise in conversion rate. Besides the increased conversation rate, there was also a 55 per cent increase in product views and a 61 per cent increase […]

How to treat Customer Data as a Business

Finding new potential customers is of utmost importance for every business. As a business you must maximize the chance of getting into contact with potential customers and be ready when they make a business decision. If you don’t, somebody else will be ready instead of you. Paying to spy on customers In the age of […]

Automating App Content Distribution with qonnect

For a business, it is of paramount importance to be present in the mind of people when they make a decision to buy items or to use services. That is  the main job of marketing and advertising: to make sure your business is just one click away. For this purpose, social media platforms provide means […]

The Mobile Morawa Shopping Avatar

Using loyalty card programs is good for businesses for a number of reasons. First of all, loyal customer spending is 46% higher. Also, businesses can increase their revenue by nearly 50% while retaining only 5% of their customer base with a loyalty card program. And last but not least, a typical business makes about 65% […]

The Shopping Avatar Goes Life

At the EUREKA Innovation Days in Helsinki we took the opportunity to introduce a working prototype of our Shopping Avatar, Mobile Personal Shopping Assistant, respectively, to a broader public. Our prototype shows how we envision the interaction of customers using a Mobile Shopping Assistant and a Micro Popup Store. At its core is the transfer […]

The Shopping Avatar

Broadly defined, an “avatar” is a virtual being that represents a user in a virtual environment. This encompasses not only complex beings created for use in online gaming but any visual representation of a user in an online community [1]. However, avatars are most popular in online gaming, since they represent successful feats of users […]

Nobody will download your App

In the ever growing app market is has become more and more difficult to motivate people downloading an (your) App: the days when people downloaded an App because „there is an app for that“ are certainly over. What has happened? Nowadays, there is actually an App for „every that“ which has brought us several millions […]