ecommerce

Ecommerce grows 32% in Q4 2020 in the U.S.

In 2020, ecommerce accounted for 75% of the gains in total retail sales in the U.S. This is mainly due to the COVID-19 pandemic that accelerated shifts in consumer shopping behavior. Merchants experienced tremendous growth rates in online commerce. For many merchants, the holiday season is where the make most of their money. During the […]

Assistants

Hey Siri, Morawa Bestseller

Voice Assistants like Siri or Alexa are much more than just the cool, often female, voices that respond to verbal requests on smartphones or on smart speakers. They are a touchpoint between your customer and your business. For those who are loyal to the Apple ecosystem, Siri is the assistant of choice: it comes preinstalled […]

Insights

Insights from the 2021 State of Consumer Behavior Report

Our partner Snabble is always looking for new approaches to optimize their Scan & Go platform. This is being done with two essential stakeholders in mind. First, the self-checkout experience should provide real value to our users. This includes, for example, saving time by avoiding the checkout line, a resulting relaxed shopping experience, and a […]

Direct to Consumer

What Is Direct to Consumer Marketing?

Direct-to-consumer marketing (D2C) is promoting and selling a product or service directly to consumers. This cuts out the need for any intermediaries, since you as a company have direct contact with your customers. This strategy is rapidly gaining popularity since the business landscape is starting to change. One reason is that by cutting out the […]

WhatsApp will let you shop directly from chats | Engadget

Facebook is extending WhatsApp with shopping features. While WhatsApp has had cataloge features in the past, they appear to be limited to that what Facebook’s now previewing. It’s not yet clear, how the system works, but it could be something along these lines: A user messages a business The business replys with a link to […]

Woolworths launches automated eStore in Melbourne

Woolworths in Australia is accelerating the delivery of online orders and potentially improve order accuracy by applying novel technology. The rollout starts with an automated eStore at its Carrum Downs supermarket in Melbourne. The goal is to reduce aisle congestion for in-store customers, since  Woolworths’ personal shoppers choose most items from inventory without having to […]

How can you support small businesses in the corona crisis?

Small businesses are particularly affected by the corona crisis. So exactly those that make up the special flair of your neighborhood. Now creativity and your help is needed to help them surviving in these times. What to do? The answer is simple at first. Order online – but locally. This means that you should order […]

Amazon is using coronavirus to expand its power – and not for the greater good | Julia Carrie Wong | Technology | The Guardian

Amazon might transform from “the everything store” to the only store. In the midst of the corona crisis Amazon is showing its power. It acts like a government by mass hireing people and raising wages.  Also, it regulates the market: Amazon decided to stop accepting non-essential products from third-party sellers. This hurts smaller businesses  who […]

Trends, Costs and Benefits of mobile Shopping Apps

Having an App for your business is much more than “nice to have”. Basically, with your business App you engage your customer base and drive your sales. Trends Recent numbers by Apptopia show a strong trend towards shopping apps. Worldwide downloads grew to 5.70 billion in 2018, a plus of nearly 10% over 2017. Android […]