Open post Klarna

What is the Klarna Super App?

The Swedish fintech Klarna has an app that offers the buyer everything: shopping, checking accounts and payment methods. Words like “revolution” are part of the normal vocabulary of Sebastian Siemiatkowski, the founder of Klarna. Klarna, is currently one of the most successful fintechs in all of Europe. Investors valued the start-up, which started as a...

Open post ecommerce

Ecommerce grows 32% in Q4 2020 in the U.S.

In 2020, ecommerce accounted for 75% of the gains in total retail sales in the U.S. This is mainly due to the COVID-19 pandemic that accelerated shifts in consumer shopping behavior. Merchants experienced tremendous growth rates in online commerce. For many merchants, the holiday season is where the make most of their money. During the...

Open post Assistants

Hey Siri, Morawa Bestseller

Voice Assistants like Siri or Alexa are much more than just the cool, often female, voices that respond to verbal requests on smartphones or on smart speakers. They are a touchpoint between your customer and your business. For those who are loyal to the Apple ecosystem, Siri is the assistant of choice: it comes preinstalled...

Open post Direct to Consumer

What Is Direct to Consumer Marketing?

Direct-to-consumer marketing (D2C) is promoting and selling a product or service directly to consumers. This cuts out the need for any intermediaries, since you as a company have direct contact with your customers. This strategy is rapidly gaining popularity since the business landscape is starting to change. One reason is that by cutting out the...

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