How good are PWAs for your Business?

The brand Paula’s Choice did an A/B test of their Progressive Web App (PWA). The result? A staggering 40 per cent increase in revenue and a 46 per cent rise in conversion rate. Besides the increased conversation rate, there was also a 55 per cent increase in product views and a 61 per cent increase […]

How to treat Customer Data as a Business

Finding new potential customers is of utmost importance for every business. As a business you must maximize the chance of getting into contact with potential customers and be ready when they make a business decision. If you don’t, somebody else will be ready instead of you. Paying to spy on customers In the age of […]

Automating App Content Distribution with qonnect

For a business, it is of paramount importance to be present in the mind of people when they make a decision to buy items or to use services. That is  the main job of marketing and advertising: to make sure your business is just one click away. For this purpose, social media platforms provide means […]

The Mobile Morawa Shopping Avatar

Using loyalty card programs is good for businesses for a number of reasons. First of all, loyal customer spending is 46% higher. Also, businesses can increase their revenue by nearly 50% while retaining only 5% of their customer base with a loyalty card program. And last but not least, a typical business makes about 65% […]

The Shopping Avatar Goes Life

At the EUREKA Innovation Days in Helsinki we took the opportunity to introduce a working prototype of our Shopping Avatar, Mobile Personal Shopping Assistant, respectively, to a broader public. Our prototype shows how we envision the interaction of customers using a Mobile Shopping Assistant and a Micro Popup Store. At its core is the transfer […]

The Shopping Avatar

Broadly defined, an “avatar” is a virtual being that represents a user in a virtual environment. This encompasses not only complex beings created for use in online gaming but any visual representation of a user in an online community [1]. However, avatars are most popular in online gaming, since they represent successful feats of users […]

Nobody will download your App

In the ever growing app market is has become more and more difficult to motivate people downloading an (your) App: the days when people downloaded an App because „there is an app for that“ are certainly over. What has happened? Nowadays, there is actually an App for „every that“ which has brought us several millions […]

IKANGAI becomes a partner of the Austrian Retail Association

As of March 1st, IKANGAI is a partner of the Austrian Retail Association. From their press release: IKANGAI GmbH specializes in digital transformation and mobile customer communication for companies in the retail sector. The qonnect platform uses the latest technologies to link online and offline services to provide the best possible omnichannel customer experience for customers. As […]

Will the Chatbot kill the Webshop?

If Rob LoCascio [1] is to believed we are going to see major changes in the way e-commerce is conducted in the very near future, i.e., this year. Shop websites will eventually go away and make room for conversational interfaces (bots). I find this thought intriguing and I think there are already sings that this […]