Category: Retail
Three main trends for Retail in 2022
What is the Klarna Super App?
The Swedish fintech Klarna has an app that offers the buyer everything: shopping, checking accounts and payment methods. Words like “revolution” are part of the normal vocabulary of Sebastian Siemiatkowski, the founder of Klarna. Klarna, is currently one of the most successful fintechs in all of Europe. Investors valued the start-up, which started as a...
Blibli’s PWA generates 10x more revenue per user than their previous mobile website
Blibli is a well known e-commerce marketplace in Indonesia. The company had over 29 million average monthly website visits in 2019. In a recent study, Blibli’s web team found that their mobile web platform is a significant visitor and user acquisition platform, with 70% of web users landing on mobile and 30% of web users...
What is the expected Social Media Response Time?
Social media has given companies new ways to connect with customers. You can now connect with customers in real-time, monitor what your customers are saying, thinking, feeling, doing at any moment. This allows you to modify the messages and actions that your company is sending according the context of you customers. That’s the theory. But...
What is the digital shopping neighborhood?
Much like our working lives, the pandemic forced retail to move entirely online. With this seismic shift, shoppers’ expectations have grown: customers no longer expect smooth transactions and prompt delivery. It’s now a standard expectation. At the same time, consumers all over the world want an enjoyable and rewarding online shopping experience and experience a...
Ecommerce grows 32% in Q4 2020 in the U.S.
In 2020, ecommerce accounted for 75% of the gains in total retail sales in the U.S. This is mainly due to the COVID-19 pandemic that accelerated shifts in consumer shopping behavior. Merchants experienced tremendous growth rates in online commerce. For many merchants, the holiday season is where the make most of their money. During the...
Hey Siri, Morawa Bestseller
Voice Assistants like Siri or Alexa are much more than just the cool, often female, voices that respond to verbal requests on smartphones or on smart speakers. They are a touchpoint between your customer and your business. For those who are loyal to the Apple ecosystem, Siri is the assistant of choice: it comes preinstalled...
Insights from the 2021 State of Consumer Behavior Report
Our partner Snabble is always looking for new approaches to optimize their Scan & Go platform. This is being done with two essential stakeholders in mind. First, the self-checkout experience should provide real value to our users. This includes, for example, saving time by avoiding the checkout line, a resulting relaxed shopping experience, and a...
What Is Direct to Consumer Marketing?
Direct-to-consumer marketing (D2C) is promoting and selling a product or service directly to consumers. This cuts out the need for any intermediaries, since you as a company have direct contact with your customers. This strategy is rapidly gaining popularity since the business landscape is starting to change. One reason is that by cutting out the...