Mobile for Brick and Mortar Stores

Mobile was often regarded as enemy of brick and mortar businesses. People would come into a store use their mobile to sometimes scan items and order them elsewhere. That was the story told by many brick and mortar businesses. This has changed considerably. Instead of fighting mobile, leading players in the retail sector have actively […]

Progressive Web Apps make you independent

The HUAWEI ban of the US government has illustrated how volatile the Android App distribution system, i.e., Play Store, really is. The same is true for the iTunes App store. Whenever there is a single private company in control of the App distribution channel and this company is forced to follow sanctions, it cuts millions […]

CNN

How Aldi, a brutally efficient grocery chain, is beating Walmart on low prices – CNN.com

Interesting CNN [1] article about Aldi driving changes in the US supermarket industry. Walmart regards Aldi as  “fierce,” “good” and “clever” competitor. Aldi’s price war is driving second and third tier grocery stores into bancrupcy. Mikey Vu, partner at Bain, states that “We haven’t seen a disrupter in the grocery space like this in a […]

To Queue or not to Queue

If you need to know how important a good customer experience is, recent research from Ayden and Adobe [1, 2] provides you with concrete numbers. The overall number is staggering: bad customer experice cost British retailes up to £102 billion (!) every year. In this regard, queues in-store stand for 11% of lost revenues, costing […]

The New Mall Tenant Is Your Office – The New York Times

Interesting NYT article on how shopping malls are converted into offices giving them a second life. If you think about it for a minute, it makes actually a lot of sense: shopping malls are on good locations and offer infrastructure like access to public transport and parking spaces. I won’t be surprised if we won’t […]

Fallacies and Pitfalls in building (hybrid) Progressive Web Apps

We’ve rolled out our first wave of (hybrid) Progressive Web Apps (PWAs) to our customers during the last couple of weeks. Using a PWA based approach speeds up the development process for sure, however building hybrid PWAs which run a native web container had some challenges. Design Considerations Before we started to implement the hybrid […]

Lush is quitting Social Media

You might be familiar with Lush. It’s a lifestyle products company that sells soap and related products for personal wellbeing. Now this company has decided to quit social media for marketing purposes, citing “being tired of fighting algorithms in newsfeeds”. In terms of numbers, Lush was quite successfull: several 100k followers on Facebook, several 100k […]

How good are PWAs for your Business?

The brand Paula’s Choice did an A/B test of their Progressive Web App (PWA). The result? A staggering 40 per cent increase in revenue and a 46 per cent rise in conversion rate. Besides the increased conversation rate, there was also a 55 per cent increase in product views and a 61 per cent increase […]

How to treat Customer Data as a Business

Finding new potential customers is of utmost importance for every business. As a business you must maximize the chance of getting into contact with potential customers and be ready when they make a business decision. If you don’t, somebody else will be ready instead of you. Paying to spy on customers In the age of […]

Automating App Content Distribution with qonnect

For a business, it is of paramount importance to be present in the mind of people when they make a decision to buy items or to use services. That is  the main job of marketing and advertising: to make sure your business is just one click away. For this purpose, social media platforms provide means […]