I’ll give you the answer right away: convenience. What is striking, it’s difficult for businesses to see their services with the eyes of their customers. There’s a huge gap in what businesses concieve as important and what customers think is important. It often starts at right the top: executives have no idea how their services...
Category: Retail
Would you fire a cashier that turns 25% of your customers away?
The answer is probably a yes. And yet many companies don’t do this. Why? Because the cashier is not a person in a brick and mortar store, but the checkout process of an online store. According to a study, as many as 25% of the customers abandon their purchase on online stores because of a...
Mobile for Brick and Mortar Stores
Mobile was often regarded as enemy of brick and mortar businesses. People would come into a store use their mobile to sometimes scan items and order them elsewhere. That was the story told by many brick and mortar businesses. This has changed considerably. Instead of fighting mobile, leading players in the retail sector have actively...
Progressive Web Apps make you independent
The HUAWEI ban of the US government has illustrated how volatile the Android App distribution system, i.e., Play Store, really is. The same is true for the iTunes App store. Whenever there is a single private company in control of the App distribution channel and this company is forced to follow sanctions, it cuts millions...
How Aldi, a brutally efficient grocery chain, is beating Walmart on low prices – CNN.com
Interesting CNN [1] article about Aldi driving changes in the US supermarket industry. Walmart regards Aldi as “fierce,” “good” and “clever” competitor. Aldi’s price war is driving second and third tier grocery stores into bancrupcy. Mikey Vu, partner at Bain, states that “We haven’t seen a disrupter in the grocery space like this in a...
To Queue or not to Queue
If you need to know how important a good customer experience is, recent research from Ayden and Adobe [1, 2] provides you with concrete numbers. The overall number is staggering: bad customer experice cost British retailes up to £102 billion (!) every year. In this regard, queues in-store stand for 11% of lost revenues, costing...
The New Mall Tenant Is Your Office – The New York Times
Interesting NYT article on how shopping malls are converted into offices giving them a second life. If you think about it for a minute, it makes actually a lot of sense: shopping malls are on good locations and offer infrastructure like access to public transport and parking spaces. I won’t be surprised if we won’t...
Fallacies and Pitfalls in building (hybrid) Progressive Web Apps
We’ve rolled out our first wave of (hybrid) Progressive Web Apps (PWAs) to our customers during the last couple of weeks. Using a PWA based approach speeds up the development process for sure, however building hybrid PWAs which run a native web container had some challenges. Design Considerations Before we started to implement the hybrid...
How good are PWAs for your Business?
The brand Paula’s Choice did an A/B test of their Progressive Web App (PWA). The result? A staggering 40 per cent increase in revenue and a 46 per cent rise in conversion rate. Besides the increased conversation rate, there was also a 55 per cent increase in product views and a 61 per cent increase...
How to treat Customer Data as a Business
Finding new potential customers is of utmost importance for every business. As a business you must maximize the chance of getting into contact with potential customers and be ready when they make a business decision. If you don’t, somebody else will be ready instead of you. Paying to spy on customers In the age of...
