WhatsApp Newsletter Replacement with Cost Control

Faced with the end of WhatsApp newsletters, companies are actively starting to look for alternatives. This is not trivial, because WhatsApp newsletters were a tremendously valuable tool for customer engagement due to WhatsApp’s market power. The alternative offered by WhatsApp is costly: per message several cents are charged. That adds up very quickly for large […]

What Western media got wrong about China’s social credit system | Public Radio International

A nuanced look on China’s social credit system. While some of the reports in western media were exaggerated, the overall outlook to acutally implement a centralized Orwellian-like surveillance system is nevertheless grim. Currently, the internet is highly censored, cell phone numbers and online activity are assigned a unique ID number which is tied to a […]

Replacing WhatsApp Newsletters

WhatsApp newsletters are very popular and used by many companies and communities alike. Communities use this channel to inform their citizens about news, clubs keep their members up to date and also political parties communicate with their members. The direct reach of customers make this channel very attractive. However, WhatsApp bans their use on December […]

Instagram is extending its public like removing trials

Instagram is testing the removal of visible likes in six more countries. They include Ireland, Italy, Japan, Brazil, Australia and New Zealand. In these countries only the uploaders will see how many likes their pictures received. This has of course impact on influencers: the days of counting likes as a measure of publicity are commming […]

The End of WhatsApp Newsletters

WhatsApp pulls the plug for the commercial use of WhatsApp newsletters. This comes as a surprise to many. Until now Facebook has tolerated WhatsApp newsletters if they followed certain rules and were sent through certified partners. However, after the Facebook announcement at Google News Spirit this won’t be the case anymore. Starting December 7th 2019, […]

In the Spotlight

We are very honored to be put into the spotlight in the latest issue of the ITEA magazine. Leading the ITEA project SOLOMON, which ITEA Vice-chairman Philippe Letellier calls a small but very innovative and dedicated project [covering] many sides of this [E-commerce] revolution. we are inventing new paths to create a coherent online/offline experience […]

Facebook moderators break their NDAs to expose desperate working conditions – The Verge

This disturbing article describes how Facebook content moderators work in extremely poor working conditions. The article focuses on Facebook’s content moderation site in Tampa FL run by Cognizant. Here are the key findings from the article: Run by services firm Cognizant, Facebook’s content moderation site in Tampa, FL, is its lowest-performing site in North America. […]

Trends, Costs and Benefits of mobile Shopping Apps

Having an App for your business is much more than “nice to have”. Basically, with your business App your engage your customer base and drive your sales. Trends Recent numbers by Apptopia show a strong trend towards shopping apps. Worldwide downloads grew to 5.70 billion in 2018, a plus of nearly 10% over 2017. Android […]

Mary Meeker’s Internet Trend Report

Mary Meeker delivered her annual Internet Trend Report. Her 333-page slideshow is an overview of basically every important trend from last year and an outlook for the next year. Some interesting facts: 51% (=3.8 billion) of the world’s population are Internet users 2.4 billion are interactive gamers Smartphones are the primary internet access point Users […]