The days of third-party cookies are over. Google is done with them and announced this on their company blog. But that doesn’t mean that Google will stop collecting your data, nor it will stop using your data to target ads. What Google will do is to stop allowing third-party cookies that collect user data. This […]
Category Archives: News
Trends Shaping The World Of Web Development In 2021
Each year, new web development trends surge in popularity leading to drastic changes in user interfaces and back-end operations. But no matter what the newest trend may be, they all have a shared goal: optimize the user experience to boost engagement and sales. Now that the online sphere is so saturated, there is no such […]
The two sides of the Clubhouse coin: does exclusivity equal elitism?
In the era of social media, it naturally invokes a lot of excitement when a new platform takes off and starts shaping our common online space. Clubhouse has given it another spin with limiting access to the party, which gave way to a lot of controversy. Neticle had to investigate… Clubhouse, the invite-only, audio-based social […]
What Is Direct to Consumer Marketing?
Direct-to-consumer marketing (D2C) is promoting and selling a product or service directly to consumers. This cuts out the need for any intermediaries, since you as a company have direct contact with your customers. This strategy is rapidly gaining popularity since the business landscape is starting to change. One reason is that by cutting out the […]
How Location Pings are used to identify People storming the US Capitol
It was shocking when a mob stormed the U.S. Capitol on January 6th. In the aftermath of this event, data (mostly pictures and videos) from the social network Parler was used to create timelines for the activities of individuals and ultimately to identify them. But now another data set has emerged from a different source […]
Keeping your Online Data Private in 2021
The coronavirus pandemic struck in 2020 and it resulted in several entities relying heavily on the internet. The effects of COVID-19 have spilled into 2021 with social distancing techniques still in play. Since almost everyone is using the internet nowadays, some problems have arisen. Controversies Surrounding Online Privacy The most important one is the issue […]
What is the best Messenger Alternative for Media-Companies?
The anounced change of WhatsApp’s privacy terms has lead to an exodus of users to alternative messengers. It’s no surprise that this happend, since WhatsApp’s mother company Facebook is interested in data and will find ways to moneytize it. They have done this in the past when they forced companies to use their WhatsApp Business […]
How much revenue does an app generate?
The answer is of course: it depends on your business :-). But with a decent app you can generate a good amount of revenue. Let me give you a real world example from an SME. The app I’m referring to was updated in 2017 with new features. During the first few months until the end […]
The Power of Experiments
Have you logged into Facebook recently? Searched for something on Google? Chosen a movie on Netflix? If so, you’ve probably been an unwitting participant in a variety of experiments also known as randomized controlled trials designed to test the impact of different online experiences. Once an esoteric tool for academic research, the randomized controlled trial […]
Facebook’s Laughable Campaign Against Apple Is Really Against Users and Small Businesses | Electronic Frontier Foundation
Facebook is trying to convince you that it’s a protector of small businesses. Given Facebook’s track record of anticompetitive behavior and privacy issues this is hardly believeable. The main target of Facebook’s new ad campaign is Apple’s App Tracking Transparency feature that Apple has deployed with iOS 14. Instead of letting users being tracked by […]