Google third party cookies

Google is done with Third-Party Cookies

The days of third-party cookies are over. Google is done with them and announced this on their company blog. But that doesn’t mean that Google will stop collecting your data, nor it will stop using your data to target ads. What Google will do is to stop allowing third-party cookies that collect user data. This […]

Trends Shaping The World Of Web Development In 2021

Trends Shaping The World Of Web Development In 2021

Each year, new web development trends surge in popularity leading to drastic changes in user interfaces and back-end operations. But no matter what the newest trend may be, they all have a shared goal: optimize the user experience to boost engagement and sales. Now that the online sphere is so saturated, there is no such […]

Direct to Consumer

What Is Direct to Consumer Marketing?

Direct-to-consumer marketing (D2C) is promoting and selling a product or service directly to consumers. This cuts out the need for any intermediaries, since you as a company have direct contact with your customers. This strategy is rapidly gaining popularity since the business landscape is starting to change. One reason is that by cutting out the […]

Private

Keeping your Online Data Private in 2021

The coronavirus pandemic struck in 2020 and it resulted in several entities relying heavily on the internet. The effects of COVID-19 have spilled into 2021 with social distancing techniques still in play. Since almost everyone is using the internet nowadays, some problems have arisen. Controversies Surrounding Online Privacy The most important one is the issue […]

Alternative

What is the best Messenger Alternative for Media-Companies?

The anounced change of WhatsApp’s privacy terms has lead to an exodus of users to alternative messengers. It’s no surprise that this happend, since WhatsApp’s mother company Facebook is interested in data and will find ways to moneytize it. They have done this in the past when they forced companies to use their WhatsApp Business […]

revenue

How much revenue does an app generate?

The answer is of course: it depends on your business :-). But with a decent app you can generate a good amount of revenue. Let me give you a real world example from an SME. The app I’m referring to was updated in 2017 with new features. During the first few months until the end […]

The power of experiments

The Power of Experiments

Have you logged into Facebook recently? Searched for something on Google? Chosen a movie on Netflix? If so, you’ve probably been an unwitting participant in a variety of experiments also known as randomized controlled trials designed to test the impact of different online experiences. Once an esoteric tool for academic research, the randomized controlled trial […]

Facebook’s Laughable Campaign Against Apple Is Really Against Users and Small Businesses | Electronic Frontier Foundation

Facebook is trying to convince you that it’s a protector of small businesses. Given Facebook’s track record of anticompetitive behavior and privacy issues this is hardly believeable. The main target of Facebook’s new ad campaign is Apple’s App Tracking Transparency feature that Apple has deployed with iOS 14. Instead of letting users being tracked by […]