How much does an app cost?

The answer is of course: “it depends”. This is certainly way too vague from a business perspective. To give you a ballpark estimation what app can cost, here’s a list of famous startups that got seed money to implement their ideas with apps: Uber: $200.000 Instagram: $500.000 Tinder: $485.000 Postmates: $750.000 Snap: 485.000$ Note that […]

Now Is the Time for Main Street Shops to Go Digital | WIRED

Now Is the Time for Main Street Shops to Go Digital. The heading says it all. If COVID19 has taught us anything, it’s that businesses need a digital channel to stay in touch with their customers. And, if their services allow it, deliver their services through a digital channel. This starts with a simple website, […]

Could the Coronavirus Kill Influencer Culture? | WIRED

The coronavirus pandemic has far-reaching economic consequences for businesses. In order to survive, many businesses cut their advertising and marketing budgets. This is has obvious impact on the media industry at large, from big media outlets to small one person operations. Especially hard hit are those who are often called “influencers”. They see their sponsorship […]

Three People-Centered Design Principles for Deep Learning

Algorithms gain more and more control over our daily lives. We need to build in principles into AI systems that work in the favor of people: Transparency. Wherever possible, make the high-level implementation details of your AI project available for all of those involved. In this case of a deep learning initiative, people should understand […]

How to be a slower and more thoughtful news consumer |

Digital minimalist Cal Newport advocates a moderated information  consumption. Are you ready to join the attention resistance? It’s core principle is to embrace the concept of slow. It’s the right response to become more mindful in an age in which the digital attention economy is shoveling more and more clickbait toward us. Crucial to a […]

Always In — Real Life

Interesting article on how wireless headphones became augmented reality devices. Those devices are changing our behaviour: notice for example how people keep their AirPods on when they are talking to others. In doing so, wearers signal that they are not fully present and relegate the immediate environment to the background. By not having to look […]

Summer Reads | Edge.org

This year’s EDGE.ORG summer reading tips, consisting of the published books by members of the Edge community in the past year or so. Check it out! Source: Summer Reads | Edge.org Photo by Pixabay from Pexels

How Digital Advertising Markets Really Work

How valuable is data for advertising? From the article: If a company that sells online ads can know what their readers are reading on other sites, then they can target the users based on that information when the user returns to their own site. For example, say Michael visits CNBC’s website in the mornings and […]