Summer Reads | Edge.org

This year’s EDGE.ORG summer reading tips, consisting of the published books by members of the Edge community in the past year or so. Check it out! Source: Summer Reads | Edge.org Photo by Pixabay from Pexels

How Digital Advertising Markets Really Work

How valuable is data for advertising? From the article: If a company that sells online ads can know what their readers are reading on other sites, then they can target the users based on that information when the user returns to their own site. For example, say Michael visits CNBC’s website in the mornings and […]

Introducing ACADRON

Our former SOLOMON colleague Özgün Algin has started his own ompany called ACADRON – https://www.acadron.com The focus of ACADRON is project consulting and the management of innovative research and development projects. They have a network of innovative SMEs and industrial companies with strong R&D capabilities in the Information and Communication Technologies field. The company’s portfolio […]

What Western media got wrong about China’s social credit system | Public Radio International

A nuanced look on China’s social credit system. While some of the reports in western media were exaggerated, the overall outlook to acutally implement a centralized Orwellian-like surveillance system is nevertheless grim. Currently, the internet is highly censored, cell phone numbers and online activity are assigned a unique ID number which is tied to a […]

Can “Indie” Social Media Save Us? | The New Yorker

Cal Newport on Indie alternatives to existing social media platforms: At the end of my TEDx talk, I note that people often ask me what life is like without social media. By way of an answer, I project a photograph of a bench overlooking a quiet pastoral landscape. As a technology enthusiast, I’m a believer […]

Should you use WhatsApp in an Organisation?

The answer is: No. And here’s why WhatsApp should not be used in an organisation. WhatsApp belongs to Facebook and is certified under the US-EU Privacy Shield. This makes it legally possible to transfer data to the US government, even if your are not a US citizen. WhatsApp asks for permission to upload all contact […]

The Best Books on Marketing | Five Books Expert Recommendations

Seth Godin talks about marketing and the changes that happened to this field. It’s an interview absolutely worth reading. So are the five books he recommends: Syrup by Maxx Barry When Scat comes up with the idea for the hottest new soda ever, he’s sure he’ll retire the next rich, savvy marketing success story. But […]

Uber’s Path of Destruction – American Affairs Journal

A very readable analysis of Uber: Since it began operations in 2010, Uber has grown to the point where it now collects over $45 billion in gross passenger revenue, and it has seized a major share of the urban car service market. But the widespread belief that it is a highly innovative and successful company […]