How to Take Your Small Business Online – Digital.com

Why should you create a website for your small business? Whether your small business is well-established, just starting out, or somewhere in between, having a dedicated website is a must. Why is this such a necessity? Consider these statistics: Essentially, consumers spend tons of time online, and much of their activity revolves around researching companies […]

Messaging

Facebook begins merging Instagram and Messenger chats in new update

Facebook has started the “big merge” of their messaging platforms. It has rolled out a new feature on Instagram that allows users to chat with their friends on Facebook. The overall goal is to unify the messaging platforms of its hugely popular apps to allow cross-messaging among Messenger, Instagram, and WhatsApp. It remains to be […]

Revenue

How much revenue does an App generate?

An app costs money, no question. But how much revenue does an app generate? When does it pay off to make your own app? The example of the book trade clearly shows the actual value of an app. We use sales per user as a comparison metric and compare different platforms: App: 33 € / […]

How much does an app cost?

The answer is of course: “it depends”. This is certainly way too vague from a business perspective. To give you a ballpark estimation what app can cost, here’s a list of famous startups that got seed money to implement their ideas with apps: Uber: $200.000 Instagram: $500.000 Tinder: $485.000 Postmates: $750.000 Snap: 485.000$ Note that […]

Now Is the Time for Main Street Shops to Go Digital | WIRED

Now Is the Time for Main Street Shops to Go Digital. The heading says it all. If COVID19 has taught us anything, it’s that businesses need a digital channel to stay in touch with their customers. And, if their services allow it, deliver their services through a digital channel. This starts with a simple website, […]

Could the Coronavirus Kill Influencer Culture? | WIRED

The coronavirus pandemic has far-reaching economic consequences for businesses. In order to survive, many businesses cut their advertising and marketing budgets. This is has obvious impact on the media industry at large, from big media outlets to small one person operations. Especially hard hit are those who are often called “influencers”. They see their sponsorship […]

Three People-Centered Design Principles for Deep Learning

Algorithms gain more and more control over our daily lives. We need to build in principles into AI systems that work in the favor of people: Transparency. Wherever possible, make the high-level implementation details of your AI project available for all of those involved. In this case of a deep learning initiative, people should understand […]