How Can I Better Track the Progress and Optimize My PPC Campaigns?
If you're wondering what PPC or pay-per-click is, essentially it is a model used in online advertising as a way to drive traffic onto a website.
Category: Analytics
Apple blocks Email Tracking – What does this mean for you?
Working in marketing makes you more concerned about privacy than anything else. Are you aware that marketers are tracking each time you open an email…
Marketing in a cookieless world
Google has stated that it will eliminate third-party cookies by 2023. Google's announcement will have a huge impact on the marketing industries and make…
Apple’s App Tracking Transparency may not be strong enough
Apple introduced App Tracking Transparency last year which prohibits app developers from tracking users' activity across different apps without their…
Is server-side tracking the solution to privacy and cookie woes?
There are a lot of articles that misrepresent the process of server-side tracking or ignore key facts.
How to implement Cookie-less tracking with Matomo
Cookie-less tracking sounds like an attractive idea to have a good user experience on your website while still being able to gather valuable user data.
The six step guide for a sucessful content marketing strategy
Content marketing is an important part of you overall business strategy. It helps you build trust with your audience and it allows you to connect with…
The importance of Omnichannel Marketing
Omnichannel marketing is the process of creating a seamless customer experience across all channels.
Belgian Data Protection Authority: Central standard for cookie banners unlawful
The Belgian data protection authority Autorité de protection des données (APD) has declared a central standard for online advertising to be inadmissible…
What is GPT-3?
GPT-3, also known as the third generation Generative Pre-trained Transformer is a neural network machine-learning model that uses internet data to…