Like it or not: Chrome’s “Topics” advertising system is here
Google is on a quest to eliminate third-party cookies . Third party cookies are important for advertisers to track users and deliver targeted ads.
Category: Analytics
Mobile Apps send User Data to Russian Servers
Tens of thousands if not millions of apps were sending user data to Russia, where the government and its agencies could potentially have access.
What is a Quiz Funnel and how does it work?
A quiz funnel is marketing tool that helps you segment visitors by way of an online quiz. The quiz asks people questions that let you segment them into…
Can I use Google Analytics without risk?
Google Analytics violates the GDPR and using this tool is illegal and using it is a risk. These and similar headlines have often appeared in the media in…
Irish regulator orders Meta to suspend data transfers to US
Meta, the Facebook owner, is under threat from Ireland's data regulator. They will order Meta to stop data transfers to the United States.
What does GDPR mean in practise?
Many businesses thought that by adding Cookie consent banners to their web pages and opt-in forms for email newsletter subscriptions they have satisfied…
Google Fonts violate the GDPR
Loading Google Fonts via URL is a violation of GDPR rules. A ruling of court in Munich sets a precedent .
CNIL has ruled that Google Analytics’ use is against the GDPR
The French Data Protection Agency CNIL (Commission nationale de l'informatique et des libertes) has ruled that Google Analytics' use is against the GDPR. The CNIL began issuing notices to website administrators using Google Analytics.
What is First Party Data?
First party data is information about individuals that is collected directly from them, rather than from third-party vendors.
The essential guide to server-side tracking
Digital marketers are starting to embrace server-side tracking, which is shaking up web analytics.