If you want to analyse heatmaps, be sure to answer at least five questions. This makes sure that your analysis helps you optimizing your website. Let’s start with the list of five essential questions that you can answer with heatmaps: Are people seeing important content? Are people clicking on page elements such as buttons, links,...
First party data is information about individuals that is collected directly from them, rather than from third-party vendors.
Digital marketers are starting to embrace server-side tracking, which is shaking up web analytics.
Matomo Analytics is a free and open source web analytics solution. It's a powerful alternative for Google Analytics, and has a strong focus on data protection.
Matomo is the most popular Google Analytics alternative. Matomo can be found on more than one million websites across 190 countries.
Quantitative data is a great way to get concrete numbers about the performance of your website. But only qualitative data will help you understand why your website performs the way it does.
Quantitative or traditional user analytics tools can only tell you how many people visited your site and how many of them converted, but they don't give any insight into what actually happened between those two steps. Understanding the quality of these interactions is key.
Domain Authority (DA) is used by some brands and companies to evaluate and analyze the results of their digital strategy.