How to create a buyer persona with Google Analytics
When it comes to data analysis, one of the most important things to consider is your target audience.
Category: Analytics
What is a buyer persona and why do I need one?
A buyer persona describes the person who represents your target audience. Although fictional, this persona is based on extensive research into your…
Every fourth company in Austria sees no benefit in digitization
Not even the Covid19 pandemics is helping to accelerate the digitization process in Austria. The majority of companies also expects that the innovations…
Google Analytics 4 Frequently Asked Questions
Google will shut down Universal Analytics on July 1, 2023. Its sucessor Google Analytics 4 (GA4) is very different, so many questions arise in this…
Cookieless tracking with ETags, Local and Session Storage and Indexed DB
You're likely to have heard of the ongoing controversy surrounding browser cookies and their use. Browsers are gradually phasing out cookie technology and…
How to speed test your website
Speed is a key factor in determining if your website can achieve its goal conversion rates and provide a pleasant user experience.
How to check your EMail sending Reputation
A strong email sender reputation is for obvious reasons very important. Unfortunately, there is not one score or value that can describe your sending…
It’s time to say goodbye to Google Analytics
Google announced that they will be ending the old version of Google Analytics, also known as Universal Analytics, on July 1, 2023.
Here’s Why Being GDPR-compliant is Important For Your Business
Starting a business is tough, but maintaining it is another difficulty level. As such, ensuring that your business is compliant with the General Data…
A Majority of iOS 15 Users Turn Off Personalized Ads With Minimal Impact on App Store Search Ads
Starting with iOS 15 and iPadOS 15, Apple introduced a new toggle during the setup process that makes it easier for users to turn off personalized ads in…