When it comes to data analysis, one of the most important things to consider is your target audience. A persona is one way to help you better understand your target audience and what they want or need from your product or service. It is a semi-fictional character that represents a specific segment of your target...
Category: Analytics
What is a buyer persona and why do I need one?
A buyer persona describes the person who represents your target audience. Although fictional, this persona is based on extensive research into your desired or existing audience. It might also be called a customer persona or audience persona or a marketing persona. It is impossible to get to know each prospect or customer individually. However, you...
Every fourth company in Austria sees no benefit in digitization
Not even the Covid19 pandemics is helping to accelerate the digitization process in Austria. The majority of companies also expects that the innovations won't last. The fifth Austrian digitization Index, which Strategy Consultant Arthur D. Little (ADL Austria) and Marketmind collected on behalf of Drei, revealed that a fourth of Austrian companies see no benefit...
Google Analytics 4 Frequently Asked Questions
Google will shut down Universal Analytics on July 1, 2023. Its sucessor Google Analytics 4 (GA4) is very different, so many questions arise in this transition phase to GA4. Here, we answer to most basic questions, like when should I upgrade to Google Analytics 4? What happens to my existing data? Are there any disadvantages...
Cookieless tracking with ETags, Local and Session Storage and Indexed DB
You're likely to have heard of the ongoing controversy surrounding browser cookies and their use. Browsers are gradually phasing out cookie technology and they are heavily regulated by privacy guidelines such as the GDPR or the CCP. This is a significant step towards a privacy-oriented internet. However, it is also affecting the core functionality of...
How to speed test your website
Speed is a key factor in determining if your website can achieve its goal conversion rates and provide a pleasant user experience. Your visitors are used to not waiting for websites to load. A user will go to back to the Google search result if your website is slow to open. Your site will be...
How to check your EMail sending Reputation
A strong email sender reputation is for obvious reasons very important. Unfortunately, there is not one score or value that can describe your sending reputation across all mail providers. It depends partially how your subscribers react to your messages. Your reputation as a sender will decline if you have a lot of spam complaints. Future...
It’s time to say goodbye to Google Analytics
Google announced that they will be ending the old version of Google Analytics, also known as Universal Analytics, on July 1, 2023. This means it is time to either migrate to the next generation Google Analytics 4 or switch to an alternative like Matomo. Although this announcement may shock many, it will have a significant...
Here’s Why Being GDPR-compliant is Important For Your Business
Starting a business is tough, but maintaining it is another difficulty level. As such, ensuring that your business is compliant with the General Data Protection Regulation or GDPR is extremely important. But first of all, what is GDPR, and why should your business comply with it? In a nutshell, it’s a regulation that both EU...
A Majority of iOS 15 Users Turn Off Personalized Ads With Minimal Impact on App Store Search Ads
Starting with iOS 15 and iPadOS 15, Apple introduced a new toggle during the setup process that makes it easier for users to turn off personalized ads in Apple apps such as the App Store, Apple News, and Stocks. In a presentation shared with advertisers, Apple cited internal data showing that, in the first quarter...
