The Prototyping stage is important for two main reasons. Designers can evaluate and test their ideas without having to go through the entire design process based on assumptions. Stakeholders feel confident about the final result’s success. Prototyping is at the core of a participative design process. It shows “how it-works” and makes siloed processes more...
Author: Martin Treiber
Moxie Marlinspike NFT Joke
Moxie Marlinspike is the founder of Signal, a secure messaging service and has now released an NFT. But, it is not all as it seems. The NFT entitled “At my whim” will have a different appearance depending on which platform it is viewed. It is currently available for purchase on Opensea or Rarible. Both sites...
Facebook’s Outage shows how Businesses depend on it
Tomiwa Ibukunle is a 21-year old entrepreneur from Lagos, Nigeria. She started her clothing and accessories company two months ago. Her WhatsApp account is used to promote her products and receive orders from customers. She typically receives 20 orders per day. When WhatsApp experienced an outage globally for eight hours on October 5th, her orders...
Amazon’s Ambient Computing Platform
In 2017 Walt Mossberg predicted that technology would disappear into the background and that “ambient computing would become universal.” We are on the right track four years later, but it is still unclear what that term means for computers and how they will live. While many companies are working towards ambient computing visions, Amazon’s head...
How Amazon plans for Astro to become a Family Member
Amazon introduced a new product at the end of September: Astro, a household robot. Amazon’s video introducing the robot promises it can do a variety of tasks, including supervising a household and holding spontaneous dance parties. Astro is basically an Alexa on wheels that watches everything you do. Why should anyone be happy to own...
What is the Metaverse?
The Metaverse is a term coined by Neal Stephenson in his 1992 science fiction novel, Snow Crash. In Neal Stephenson’s book, character Hiro Protagonist writes a program called Snow Crash to create a metaverse. The term “metaverse” was originally used to refer to a 3D virtual reality environment in which an individual could interact with...
The adverse Effects on Trust by App Stores
App stores from Apple and Google tout that they alone are the best place to download and install apps. Especially Apple is known for it’s approach to allow only Apps that went through a review process to be made available for download. Google is less strict and allows for the sideloading of apps from other...
The Paradox of Cloud Computing
The cloud is without doubt one of the most important platform shifts in computing history. Cloud has already had an impact on billions in IT spending. This is due to a powerful value proposition: infrastructure that can be used immediately at the right scale for the business, thereby reducing costs and improving efficiency in both...
What’s a Good App Store Conversion Rate?
Marketers and app developers often refer to conversion rate (CVR), which is the percentage of app users who download your app from a store after viewing it’s page in the app store. But what is a good conversion rate for apps? What is the industry’s current gold standard for your segment? App Store Conversion and...
Are WhatsApp Newsletter back? Spoiler: Not really. But there’s an alternative.
Staying in permanent contact with your own customers – the dream of every company. Until 2019, many companies had therefore sent newsletters directly to their customers’ smartphones via WhatsApp. After banning WhatsApp usage for commercial purposes, WhatsAPp is now promoting its latest business message format. So is the WhatsApp newsletter back? What can the new...
