Facebook has started the “big merge” of their messaging platforms. It has rolled out a new feature on Instagram that allows users to chat with their friends on Facebook. The overall goal is to unify the messaging platforms of its hugely popular apps to allow cross-messaging among Messenger, Instagram, and WhatsApp. It remains to be...
Author: Martin Treiber
Does advertising without tracking cookies work?
Imagine a web without tracking cookies. Wouldn’t that be nice? You might argue that this isn’t feasible, because for all those nice free content and services, ads need to be very efficient to generate the highest possible click through rate. Ad tech companies like Google or Facebook, argue that microtargeting is the solution for publishers...
ITEA3 PO Days 2020 – Ephemeral Computing Service Platform
We’re participating at this year’s ITEA Project Outline Preparation Days with a project idea centered around ephemeral computing. In fact, the working title of our proposal is Ephemeral Computing Service Platform (ECSP, pronounced XP) and we hope to attract partners from the ITEA community and maybe even beyond. Usually, the ITEA PO Days are a...
Intel, MIT and Georgia Tech Improve Machine-Programming Code Similarity System
A team of researchers from Intel, MIT and Georgia Tech has published a tool that has the potential of helping developers to write code automatically. The tool, called machine inferred code similarity – or MISIM for short – is able to get the intends of pieces of code. It does so by “looking” at the...
Apple demands cut from Airbnb and ClassPass
Apple has demanded to take a 30% cut of sales made in the apps of Airbnb and ClassPass for virtual experiences. ClassPass provides a booking service for classes at local gyms. But due to the global situation, gyms were forced to offer virtual classes instead and ClassPass went on passing 100 percent of sales directly...
How much revenue does an App generate?
An app costs money, no question. But how much revenue does an app generate? When does it pay off to make your own app? The example of the book trade clearly shows the actual value of an app. We use sales per user as a comparison metric and compare different platforms: App: 33 € /...
Was bringt eine App an Umsatz?
Eine App kostet Geld, keine Frage. Aber was bringt eine App überhaupt an Umsatz? Ab wann zahlt es sich aus, auf eine eigene App zu setzen? Am Beispiel des Buchhandels kann man deutlich den tatsächlichen Wert einer App erkennen. Als Vergleichsmetrik verwenden wir Umsatz pro User und vergleichen die unterschiedlichen Plattformen miteinander: App: 33 €...
Free Consultation
With the help of WKO Lower Austria you can take advantage of free IKANGAI consulting. It works like this: YOU pay your contribution fee for 2020. YOU invest 1½ times this amount in a short consultation from IKANGAI. YOU get max. 100% of your WKO fee + 50% bonus refunded. What do you get from...
Kostenlose Kurzberatung
Mit Hilfe der WKO Niederösterreich können Sie eine IKANGAI Kurzberatung kostenlos in Anspruch nehmen. Das funktioniert so: SIE zahlen die Grundumlage 2020 laut Vorschreibung ein. SIE investieren das 1 ½-fache dieser Summe in eine Kurzberatung von IKANGAI. SIE bekommen dafür max. 100% Ihrer Grundumlage +50% Bonus rückerstattet. Was bekommen Sie im Rahmen der Kurzberatung von uns? Sie erhalten...
What are the advantages of having your own app?
Many businesses do not (yet) have their own app. Why bother if you can use existing platforms for many aspects of communicating with customers? The answer is simple: your own app is your own TV station. As a businesses, you determine what your customers see. There is no competition and your customers are not distracted...
