What is First Party Data?
First party data is information about individuals that is collected directly from them, rather than from third-party vendors.
Author: Martin Treiber
What is the Bored Ape Yacht Club?
Have you heard of the Bored Ape Yacht Club (BAYC)? Many celebrities are already a member if this club: Paris Hilton, Jimmy Fallon or Steph Curry to name a few. This means that they have all purchased one of 10,000 NFTs of apes with different attributes and traits.
Wordle: How a simple UX Design just feels right
Every now and then, something simple changes our lives. The paperclip, Post-its or the iPod are just a few examples.
The essential guide to server-side tracking
Digital marketers are starting to embrace server-side tracking, which is shaking up web analytics.
More action on your own website – how to increase your CTA
Anyone who owns or operates their own website strives to use various tools such as SEO optimization, emails, Google Ads, German cannabis stocks or social…
The quick Guide to Matomo Analytics
Matomo Analytics is a free and open source web analytics solution. It's a powerful alternative for Google Analytics, and has a strong focus on data protection.
How to make a good first Impression in Video Conferences
If the pandemics taught us one thing, it is how important effective communication to the sustainability and health of a company is.
How to make a good first impression?
"We judge other people in a nanosecond." After an first impression is formed, it is “very, very hard to change it.”
What are Play to Earn Crypto Games?
Play to earn is a concept in which a player earns crypto tokens by playing a game and can use these tokens to purchase in-game items.
How to analyse Heatmaps
If you want to analyse heatmaps, be sure to answer at least five questions. This makes sure that your analysis helps you optimizing your website.