I welcome the thoughtful and lively responses to my article from the five correspondents. In writing “How to Fix Social Media,” I hoped not only to lay out a framework for addressing the social and civic problems that social media has created but also to inspire a productive conversation. Judging from the evidence here, the...
Tag: social media
Tips to Use User Generated Content for Your Business – Marketer’s Choice
According to a TurnTo Networks survey, 90 percent of consumers believe User-generated content (UGC) has a more significant impact on their purchasing decisions than advertising emails or even search engine results. If past marketing campaigns are to be considered, this holds entirely true. User-generated content has immense potential to assist you in your marketing journey....
Twitter: not even Elon Musk is wealthy enough to bring absolute free speech to the platform – here’s why
Elon Musk is the planet’s number one billionaire. If anyone can turn cyberspace into a heaven – or hell – of free speech “absolutism” via a US$44 billion (£35 billion) Twitter takeover, then surely he’s the man. Right? When free-market elephants like Musk or Jeff Bezos (who bought the Washington Post in 2013) take charge...
How to benefit from the TikTok Algorithm for Marketing
TikTok's success has prompted a shift in marketing. It's changing the way businesses and individuals can create trends around content, products, and personal branding. TikTok, which has more than 1,000,000 users, was the most popular domain in the world in 2021, even more popular than Google. TikTok is the most popular platform for sharing video...
Your sense of privacy evolved over millennia – that puts you at risk today but could improve technology tomorrow
Many people think of privacy as a modern invention, an anomaly made possible by the rise of urbanization. If that were the case, then acquiescing to the current erosion of privacy might not be particularly alarming. As calls for Congress to protect privacy increase, it’s important to understand its nature. In a policy brief in...
The Twitter Surveillance State
TikTok’s secret algorithm is its greatest strength – and could also be its undoing
I have a ten-year-old niece named Divya (not her real name) in rural northern India. Two years ago, I visited and she came running to hug me. I asked what was the best gift I could give her, and all she wanted was for me to follow her on TikTok. Divya posts videos of her...
Seven Power Tips for Web Stories
Stories on social media keep us for much longer than we planned. It's hard to know what's next and we're more likely to click through than exit. Stories keep users watching things, making it a great place for businesses. Have you ever wondered what type of story to write? Here are seven ideas worth considering....
What is the expected Social Media Response Time?
Social media has given companies new ways to connect with customers. You can now connect with customers in real-time, monitor what your customers are saying, thinking, feeling, doing at any moment. This allows you to modify the messages and actions that your company is sending according the context of you customers. That’s the theory. But...
The New Net Delusion
In June 2009, large protests broke out in Iran in the wake of a disputed election result. The unrest did not differ all that much from comparable episodes that had occurred elsewhere in the world over the preceding decades, but many Western observers became convinced that new digital platforms like Twitter and Facebook were propelling...