Mit dem nahenden Ende von WhatsApp Newslettern sind Unternehmen auf der Suche nach Alternativen um den Verlust der über Jahre aufgebauten Reichweite zu verhindern. Eine Lösung ist der Umstieg auf News-Pull. Hier muss der User WhatsApp öffnen, in den Newsletter Channel wechseln und eine Nachricht schicken (z.B. einen Buchstaben). Erst dann erhält wird dem User...
Tag: Mobile
Why News-Pull is no Solution for WhatsApp Newsletters
With the approaching end of WhatsApp newsletters, companies are looking for alternatives to prevent the loss of their WhatsApp newsletter audience. One solution is the switch to News-Pull. Here the subscriber must open WhatsApp, switch to the newsletter channel and send a message (for example, a letter). Only then will the subscriber receive the newsletter...
Five reasons not to abandon your WhatsApp newsletter audience
After WhatsApp basically killed newsletter services, companies face a difficult situation in dealing with it. Some companies will just shrug and move on to another social media platform. However, your WhatsApp newsletter audience is special: they prefer a condensed info overview and value the direct access to information and services. Now simply abandoning your WhatsApp...
Fünf Gründe warum Sie Ihre WhatsApp-Newsletter-User nicht aufgeben sollten
Nachdem WhatsApp die Newsletter-Dienste mit Dezember untersagt, sehen sich Unternehmen mit einer schwierigen Entscheidung konfrontiert. Was tun mit den WhatsApp-Newsletter-Usern? Einige Unternehmen werden einfach nur sprichwörtlich mit den Schultern zucken und zu einer anderen Social-Media-Plattform wechseln. Aber Ihre WhatsApp-Newsletter-User sind besonders: sie bevorzugen eine komprimierte Infoübersicht und schätzen den direkten Zugriff auf Informationen und Services....
Activity-Centric Computing Systems | August 2019 | Communications of the ACM
The Activity Centric Computing paradigm adresses information management challenges that at the core of the application centric computing paradigm. Activity-Centric Computing Systems from CACM on Vimeo. Photo by Steve Johnson from Pexels Source: Activity-Centric Computing Systems | August 2019 | Communications of the ACM
WhatsApp Newsletter Ersatz mit Kostenkontrolle
Konfrontiert mit dem Ende von WhatsApp-Newslettern beginnen Unternehmen aktiv um Alternativen umzusehen. Das ist nicht ganz trivial, da WhatsApp-Newsletter bedingt durch die Marktmacht von WhatsApp ein enorm wertvolles Tool für die Kundenaktivierung waren. Die von WhatsApp angebotene Alternative ist kostenintensiv: pro Nachricht werden mehrere Cent verrechnet. Das summiert sich bei großen Newslettern mit mehreren tausend...
WhatsApp Newsletter Replacement with Cost Control
Faced with the end of WhatsApp newsletters, companies are actively starting to look for alternatives. This is not trivial, because WhatsApp newsletters were a tremendously valuable tool for customer engagement due to WhatsApp’s market power. The alternative offered by WhatsApp is costly: per message several cents are charged. That adds up very quickly for large...
Lush connects online and offline
Lush’s new flagship store in Tokyo is a good example how online and offline commerce can be connected. For example, the Lush app offers services that give customers information about “naked products” when they are scanned. The app recognises objects from the store, looks up information and presents them to the customer in several languages....
Mobile, Mobile, Mobile!
Recent studies in the US [1,2] emphasize the importance of mobile for retail. The numbers speak for themselves: 61% of online purchases were made via mobile 60% of consumers shopped via a mobile app If you think about it for a minute it makes absolutely sense: people use their mobile all the time. If your...
Ephemeral Apps
In the past, there was an app for everything. People were happy to download those apps. However, people evenually got tired from installing apps for everything. It’s easy to see why this has happened. Some apps did not live up to the expectations, other apps are often used sporadically for a very specific task. For...
