What pig? What poke? The proverbial pig in the poke (or cat in the bag) is the email newsletter and the purchase is the registration. Email newsletters are not a very exciting topic and yet important for many businesses to provide customers with information. Why? Newsletters are a great tool for businesses: you write an email […]
Tag Archives: Mobile
What is the WhatsApp Newsletter Alternative and how does it work?
With the end of WhatsApp newsletters in December, many businesses and organizations are forced to look for an alternative. With the mobile newsletter service offered by IKANGAI companies get a tool with which they can inform their users as usual. Messages are sent to all subscribers who have subscribed to the newsletter service. Signing up […]
What is the difference between mobile newsletter services and mobile Apps?
After WhatsApp banned WhatsApp newsletter services some businesses worked on using their apps as replacement. It sounds like a no-brainer: just post the App-install link and users will flock to the mobile App instead. Right? Unfortunately not. The reason is that WhatsApp newsletter services are rather unique in the way how they address users. Messages […]
Five reasons not to abandon your WhatsApp newsletter audience
After WhatsApp basically killed newsletter services, companies face a difficult situation in dealing with it. Some companies will just shrug and move on to another social media platform. However, your WhatsApp newsletter audience is special: they prefer a condensed info overview and value the direct access to information and services. Now simply abandoning your WhatsApp […]
Activity-Centric Computing Systems | August 2019 | Communications of the ACM
The Activity Centric Computing paradigm adresses information management challenges that at the core of the application centric computing paradigm. Activity-Centric Computing Systems from CACM on Vimeo. Photo by Steve Johnson from Pexels Source: Activity-Centric Computing Systems | August 2019 | Communications of the ACM
WhatsApp Newsletter Replacement with Cost Control
Faced with the end of WhatsApp newsletters, companies are actively starting to look for alternatives. This is not trivial, because WhatsApp newsletters were a tremendously valuable tool for customer engagement due to WhatsApp’s market power. The alternative offered by WhatsApp is costly: per message several cents are charged. That adds up very quickly for large […]
Lush connects online and offline
Lush’s new flagship store in Tokyo is a good example how online and offline commerce can be connected. For example, the Lush app offers services that give customers information about “naked products” when they are scanned. The app recognises objects from the store, looks up information and presents them to the customer in several languages. […]
Mobile, Mobile, Mobile!
Recent studies in the US [1,2] emphasize the importance of mobile for retail. The numbers speak for themselves: 61% of online purchases were made via mobile 60% of consumers shopped via a mobile app If you think about it for a minute it makes absolutely sense: people use their mobile all the time. If your […]
Ephemeral Apps
In the past, there was an app for everything. People were happy to download those apps. However, people evenually got tired from installing apps for everything. It’s easy to see why this has happened. Some apps did not live up to the expectations, other apps are often used sporadically for a very specific task. For […]
Why Rich Push notifications are important for your Business
A click can make a huge difference. It can mean that your business earns money or not. Therefore, as a business you must make it as easy as possible for your customers to spend their money. The fewer obstacles, i.e., clicks, the better. After all, as a business you put considerable effort into the activation […]