Five reasons not to abandon your WhatsApp newsletter audience

After WhatsApp basically killed newsletter services, companies face a difficult situation in dealing with it. Some companies will just shrug and move on to another social media platform. However, your WhatsApp newsletter audience is special: they prefer a condensed info overview and value the direct access to information and services. Now simply abandoning your WhatsApp […]

Activity-Centric Computing Systems | August 2019 | Communications of the ACM

The Activity Centric Computing paradigm adresses information management challenges that at the core of the application centric computing paradigm. Activity-Centric Computing Systems from CACM on Vimeo. Photo by Steve Johnson from Pexels Source: Activity-Centric Computing Systems | August 2019 | Communications of the ACM

WhatsApp Newsletter Replacement with Cost Control

Faced with the end of WhatsApp newsletters, companies are actively starting to look for alternatives. This is not trivial, because WhatsApp newsletters were a tremendously valuable tool for customer engagement due to WhatsApp’s market power. The alternative offered by WhatsApp is costly: per message several cents are charged. That adds up very quickly for large […]

Lush connects online and offline

Lush’s new flagship store in Tokyo is a good example how online and offline commerce can be connected. For example, the Lush app offers services that give customers information about “naked products” when they are scanned. The app recognises objects from the store, looks up information and presents them to the customer in several languages. […]

Mobile, Mobile, Mobile!

Recent studies in the US [1,2] emphasize the importance of mobile for retail. The numbers speak for themselves: 61% of online purchases were made via mobile 60% of consumers shopped via a mobile app If you think about it for a minute it makes absolutely sense: people use their mobile all the time. If your […]

Ephemeral Apps

In the past, there was an app for everything. People were happy to download those apps. However, people evenually got tired from installing apps for everything. It’s easy to see why this has happened. Some apps did not live up to the expectations, other apps are often used sporadically for a very specific task. For […]

Self-Checkout in Brick and Mortar Stores

A crucial part of every customer journey is the checkout process. Imagine for a minute that the online checkout would mimic the process that customers experience every day in brick and mortar stores. The resulting checkout process would require several steps that are awkward, to say the least. First of all, you’ll have to move […]