Tag: Mobile
Are WhatsApp Newsletter back? Spoiler: Not really. But there’s an alternative.
Staying in permanent contact with your own customers – the dream of every company. Until 2019, many companies had therefore sent newsletters directly to their customers’ smartphones via WhatsApp. After banning WhatsApp usage for commercial purposes, WhatsAPp is now promoting its latest business message format. So is the WhatsApp newsletter back? What can the new...
What are Citizen Developers?
Citizen development encourages employees who are not IT-trained to become software developers. They use NoCode/LowCode (LCNC) platforms that allow them to create business applications. This method of software development allows employees to become citizen developers, despite not having a formal education. They modify existing software programs to meet the needs of a specific user and...
What is App fatigue and what to do about it?
In 2008, when app stores where introduced, there were 500 mobile apps available. Fast forward to 2021: Android users are able to choose between 3.48 million apps, Apple’s App Store offers 2.22 million apps to download for iOS. It’s no surprise that smartphone users today are overwhelmed with a multitude of apps in nearly every...
Best Practises for App Onboarding
It is essential to keep users engaged and attract new customers in order to grow your app. It’s even more important to remain competitive in an ever-growing market. App onboarding is a great technique to ensure the success of your app, regardless of whether you are in the entertainment, Fintech or hospitality space. App onboarding...
Zero Install Apps
Many modern everyday tasks require the use of apps. However, these apps need to be downloaded and installed from Apps stores like Google Play, Apple App Store or Huawei App Gallery first. While this is not much work on the side of the user, users are often reluctant to install “yet another” app without having...
Ecommerce grows 32% in Q4 2020 in the U.S.
In 2020, ecommerce accounted for 75% of the gains in total retail sales in the U.S. This is mainly due to the COVID-19 pandemic that accelerated shifts in consumer shopping behavior. Merchants experienced tremendous growth rates in online commerce. For many merchants, the holiday season is where the make most of their money. During the...
IKANGAI shortlisted for Top 10 Marketing Solution Providers
We at IKANGAI are proud of the innovative services we provide to our customers. We are all the more pleased that our work is recognized beyond our customer base. We have already received awards as an app developer and consultant in the past. Our blog has also received an award in the past. We have...
Entwicklungs- und Vertriebs-Partnerschaft mit der snabble GmbH
Bonn, Leobendorf, 24.3.2021. Wir freuen uns, eine Entwicklungs- und Vertriebs-Partnerschaft mit der snabble GmbH bekannt geben zu können. Snabble ist der Experte im Bereich des mobilen Self-Checkouts und verfügt über langjährige Erfahrungen mit Kunden verschiedener Branchen – von Baumärkten über Drogeriemärkte hin zum Lebensmitteleinzelhandel. Namhafte Kunden wie IKEA, Edeka und toom konnte Snabble bereits von...
How much revenue does an app generate?
The answer is of course: it depends on your business :-). But with a decent app you can generate a good amount of revenue. Let me give you a real world example from an SME. The app I’m referring to was updated in 2017 with new features. During the first few months until the end...