fatigue

What is App fatigue and what to do about it?

In 2008, when app stores where introduced, there were 500 mobile apps available. Fast forward to 2021: Android users are able to choose between 3.48 million apps, Apple’s App Store offers 2.22 million apps to download for iOS. It’s no surprise that smartphone users today are overwhelmed with a multitude of apps in nearly every […]

onboarding

Best Practises for App Onboarding

It is essential to keep users engaged and attract new customers in order to grow your app. It’s even more important to remain competitive in an ever-growing market. App onboarding is a great technique to ensure the success of your app, regardless of whether you are in the entertainment, Fintech or hospitality space. App onboarding […]

Zero

Zero Install Apps

Many modern everyday tasks require the use of apps. However, these apps need to be downloaded and installed from Apps stores like Google Play, Apple App Store or Huawei App Gallery first. While this is not much work on the side of the user, users are often reluctant to install “yet another” app without having […]

ecommerce

Ecommerce grows 32% in Q4 2020 in the U.S.

In 2020, ecommerce accounted for 75% of the gains in total retail sales in the U.S. This is mainly due to the COVID-19 pandemic that accelerated shifts in consumer shopping behavior. Merchants experienced tremendous growth rates in online commerce. For many merchants, the holiday season is where the make most of their money. During the […]

revenue

How much revenue does an app generate?

The answer is of course: it depends on your business :-). But with a decent app you can generate a good amount of revenue. Let me give you a real world example from an SME. The app I’m referring to was updated in 2017 with new features. During the first few months until the end […]

Why News-Pull is no Solution for WhatsApp Newsletters

With the approaching end of WhatsApp newsletters, companies are looking for alternatives to prevent the loss of their WhatsApp newsletter audience. One solution is the switch to News-Pull. Here the subscriber must open WhatsApp, switch to the newsletter channel and send a message (for example, a letter). Only then will the subscriber receive the newsletter […]

Q’​News – Next Generation Newsletter

In recent years mobile newsletter services have become popular on messenger platforms. There are numerous service providers offering newsletter services on messenger platforms such as WhatsApp. The high opening rate of messages – compared to email newsletters – makes this type of newsletter attractive to businesses. However, these services depend on the messenger platform. As […]

Why buy the pig in a poke (or the cat in the bag)?

What pig? What poke? The proverbial pig in the poke (or cat in the bag) is the email newsletter and the purchase is the registration. Email newsletters are not a very exciting topic and yet important for many businesses to provide customers with information. Why? Newsletters are a great tool for businesses: you write an email […]