Omnichannel marketing is the process of creating a seamless customer experience across all channels. This involves creating a consistent brand identity and message that can be easily recognized no matter where the customer is interacting with your company. The goal of omnichannel marketing is to provide a cohesive customer experience that leads to loyalty and...
Tag: marketing
Why do Users prefer tappable content?
In the age of instant gratification, users are more likely to engage with content that is easily accessible and requires little effort to consume. This is especially true for mobile users, who are often on the go and have less time to dedicate to reading long-form content. Tappable content, such as listicles, infographics, and short...
Why SaaS companies are behaving more like media companies
If you’re a SaaS company CEO, it’s easy to feel like you’re at a disadvantage when it comes to content marketing. You can’t hire celebrity bloggers or be the first to cover a new topic. And, if you’re starting from scratch, it can be hard to attract attention. And, that’s certainly true. But, even if...
What is a Quiz Funnel and how does it work?
A quiz funnel is marketing tool that helps you segment visitors by way of an online quiz. The quiz asks people questions that let you segment them into different "buckets". Typically, a quiz ends with personalized product recommendations that are based on your answers. Fun Fact: The New York Times' "How Y'alls, Youse and You...
10 Winning Reasons Why You Should Use Explainer Videos For Your Business
Explainer videos are a way a company can explain a product to potential consumers in a fun, engaging, and exciting way. Explainer videos are handy for e-commerce stores with no physical presence beyond your website. By using explainer videos, you're able to leave an impression about the products that your company sells through short clips...
How to Promote Your Digital Products Using Explainer Videos
Videos are one of the greatest online commodities today. With more internet users being used to consuming video content every day, businesses have no choice but to incorporate a video marketing campaign to promote their digital products.
6 Best Ways to Get Your First 100 Customers
Now that you have a plan in mind and have started your business, you must be anxious for customers to start pouring in. Getting customers is not as simple as just having the right product or service that fills a gap in the market, it is vital to get your message to the people you are targeting.
What is a Conversion Funnel?
The ecommerce term Conversion funnel describes the various stages of a buyer's journey that leads to a purchase
The Secrets of Power Words – How to use them to boost your Conversions
We all know the old saying that the pen is more powerful than the sword. It turns out that it is true. A power word, also known as a trigger word, is a word that elicits emotion and prompts a response. It makes people feel the need or desire to respond to what you are...
Discover how to get zero party customer data from customer experience
After Google has published plans to completely eliminate third-party cookie tracking in the next few years, other browsers followed suit. Add to that Apple’s recent changes in its Identifier for Advertisers, (IDFA), the sweeping privacy legislation: the way marketers communicate with consumers is undergoing a radical transformation. The 2021 Digital Consumer Trends Index polled more...
