How Digital Advertising Markets Really Work

How valuable is data for advertising? From the article: If a company that sells online ads can know what their readers are reading on other sites, then they can target the users based on that information when the user returns to their own site. For example, say Michael visits CNBC’s website in the mornings and […]

The Best Books on Marketing | Five Books Expert Recommendations

Seth Godin talks about marketing and the changes that happened to this field. It’s an interview absolutely worth reading. So are the five books he recommends: Syrup by Maxx Barry When Scat comes up with the idea for the hottest new soda ever, he’s sure he’ll retire the next rich, savvy marketing success story. But […]

Faceborg

Move fast and break things. This famous motto of Facebook characterizes a company willing to push forward by all means. And pushed forward they have. And broke many things along it’s path. Facebook has become the dominant online platform of our times. More than 2.2 billion people are on Facebook and for most of them […]