A buyer persona describes the person who represents your target audience. Although fictional, this persona is based on extensive research into your desired or existing audience. It might also be called a customer persona or audience persona or a marketing persona. It is impossible to get to know each prospect or customer individually. However, you...
Tag: marketing
How to develop a content marketing strategy?
In order to develop an effective content marketing strategy, you will need to firstly identify your target audience and what kind of content they would find useful or interesting. Once you have a good understanding of your target audience, you will need to come up with a plan for creating and distributing engaging content that...
Cookieless tracking with ETags, Local and Session Storage and Indexed DB
You're likely to have heard of the ongoing controversy surrounding browser cookies and their use. Browsers are gradually phasing out cookie technology and they are heavily regulated by privacy guidelines such as the GDPR or the CCP. This is a significant step towards a privacy-oriented internet. However, it is also affecting the core functionality of...
How to check your EMail sending Reputation
A strong email sender reputation is for obvious reasons very important. Unfortunately, there is not one score or value that can describe your sending reputation across all mail providers. It depends partially how your subscribers react to your messages. Your reputation as a sender will decline if you have a lot of spam complaints. Future...
App Content Generation for your App
It is crucial for a business to be in people's minds when they decide to purchase products or use services. This is the primary purpose of advertising and marketing: to ensure that your business is always within reach. Social media platforms allow you to target audiences and automatically send campaigns to the right people at...
A Majority of iOS 15 Users Turn Off Personalized Ads With Minimal Impact on App Store Search Ads
Starting with iOS 15 and iPadOS 15, Apple introduced a new toggle during the setup process that makes it easier for users to turn off personalized ads in Apple apps such as the App Store, Apple News, and Stocks. In a presentation shared with advertisers, Apple cited internal data showing that, in the first quarter...
Does a podcast make sense for your business?
Podcasts as branded content are big business. Not only media partners are interested in long-form audio, but many companies have started podcast production departments within their own businesses, hoping to attract new and old audiences. This is not surprising. Data indicates that over half of Americans listen to podcasts. The 25% who listen to podcasts...
How to create a great story for your product
Creating a great story is an art. And — like every art — it requires creativity, vision, skill, and practice. Storytelling isn’t something you can understand by reading a guide like this. It’s a process that requires trial-and-error to master it. Fortunately, there are some elements that can help you making a great story for...
How to benefit from the TikTok Algorithm for Marketing
TikTok's success has prompted a shift in marketing. It's changing the way businesses and individuals can create trends around content, products, and personal branding. TikTok, which has more than 1,000,000 users, was the most popular domain in the world in 2021, even more popular than Google. TikTok is the most popular platform for sharing video...
The importance of Omnichannel Marketing
Omnichannel marketing is the process of creating a seamless customer experience across all channels. This involves creating a consistent brand identity and message that can be easily recognized no matter where the customer is interacting with your company. The goal of omnichannel marketing is to provide a cohesive customer experience that leads to loyalty and...
