Data is worth their weight in gold if it is properly managed and activated
Data comes with a price: It must be collected, stored, and analyzed. This includes storage, IT and apps.
Tag: marketing
Your online business won’t skyrocket. Nope. But there is hope.
If you build it, they will come. If you’re running an online business or sell digital services this doesn’t sound like how your business is doing.
IKANGAI shortlisted as 10 Most Admired Companies to Watch 2021
Our marketing team did a hell of a job in the previous months. Their relentless work earned us a place on the DigiTech Insight shortlist of the “10 Most…
IKANGAI unter den Top 10 Marketing Solution Anbietern
Wir von IKANGAI sind stolz auf unsere innovativen Dienstleistungen die wir für unsere Kunden erbringen.
IKANGAI shortlisted for Top 10 Marketing Solution Providers
We at IKANGAI are proud of the innovative services we provide to our customers . We are all the more pleased that our work is recognized beyond our…
What Is Direct to Consumer Marketing?
Direct-to-consumer marketing (D2C) is promoting and selling a product or service directly to consumers.
iOS 14 privacy settings will tank ad targeting business, Facebook warns | Ars Technica
cache hit 1167:single/related:d5f16d9fcf20b60755becc1a3f964ce4 emp The imminent changes of the privacy settings of the iOS 14 will severely limit…
Could the Coronavirus Kill Influencer Culture? | WIRED
The coronavirus pandemic has far-reaching economic consequences for businesses. In order to survive, many businesses cut their advertising and marketing…
How Digital Advertising Markets Really Work
How valuable is data for advertising? From the article: If a company that sells online ads can know what their readers are reading on other sites, then…
The Best Books on Marketing | Five Books Expert Recommendations
Seth Godin talks about marketing and the changes that happened to this field. It’s an interview absolutely worth reading.