Data comes with a price: It must be collected, stored, and analyzed. This includes storage, IT and apps. It is not a source of revenue for digital marketers until it’s activated. Even then, the return on investment may take time. Still, it is more valuable than gold. Data can help you find customers and understand...
Tag: marketing
Your online business won’t skyrocket. Nope. But there is hope.
If you build it, they will come. If you’re running an online business or sell digital services this doesn’t sound like how your business is doing. There won’t be a breakthrough moment when suddenly customers pour in and you’ll have so much requests that you have to decline them. No, sir. The reality is different....
IKANGAI shortlisted as 10 Most Admired Companies to Watch 2021
Our marketing team did a hell of a job in the previous months. Their relentless work earned us a place on the DigiTech Insight shortlist of the “10 Most Admired Companies to Watch 2021”. Our marketing outreach strategy is a common effort with a close collaboration of sales, research and development and team has paid...
IKANGAI shortlisted for Top 10 Marketing Solution Providers
We at IKANGAI are proud of the innovative services we provide to our customers. We are all the more pleased that our work is recognized beyond our customer base. We have already received awards as an app developer and consultant in the past. Our blog has also received an award in the past. We have...
IKANGAI unter den Top 10 Marketing Solution Anbietern
Wir von IKANGAI sind stolz auf unsere innovativen Dienstleistungen die wir für unsere Kunden erbringen. Umso mehr freut es uns, dass unsere Arbeit auch über unsere Kunden hinaus Anerkennung findet. Bereits in der Vergangenheit konnten wir als App Developer und Consulter Auszeichnungen einheimsen. Auch unser Blog wurde in der Vergangenheit ausgezeichnet. Nun wurden wir auf...
What Is Direct to Consumer Marketing?
Direct-to-consumer marketing (D2C) is promoting and selling a product or service directly to consumers. This cuts out the need for any intermediaries, since you as a company have direct contact with your customers. This strategy is rapidly gaining popularity since the business landscape is starting to change. One reason is that by cutting out the...
iOS 14 privacy settings will tank ad targeting business, Facebook warns | Ars Technica
cache hit 1167:single/related:d5f16d9fcf20b60755becc1a3f964ce4 empThe imminent changes of the privacy settings of the iOS 14 will severely limit Facebook’s ability to track users’ activity across their app ecosystem and the Internet as a whole using the IDFA. Ultimately, this will prevent Facebook from showing targeted ads to users inside other, non-Facebook apps on iPhones. In a...
Could the Coronavirus Kill Influencer Culture? | WIRED
The coronavirus pandemic has far-reaching economic consequences for businesses. In order to survive, many businesses cut their advertising and marketing budgets. This is has obvious impact on the media industry at large, from big media outlets to small one person operations. Especially hard hit are those who are often called “influencers”. They see their sponsorship...
How Digital Advertising Markets Really Work
How valuable is data for advertising? From the article: If a company that sells online ads can know what their readers are reading on other sites, then they can target the users based on that information when the user returns to their own site. For example, say Michael visits CNBC’s website in the mornings and...
The Best Books on Marketing | Five Books Expert Recommendations
Seth Godin talks about marketing and the changes that happened to this field. It’s an interview absolutely worth reading. So are the five books he recommends: Syrup by Maxx Barry When Scat comes up with the idea for the hottest new soda ever, he’s sure he’ll retire the next rich, savvy marketing success story. But...
