Now that you have a plan in mind and have started your business, you must be anxious for customers to start pouring in. Getting customers is not as simple as just having the right product or service that fills a gap in the market, it is vital to get your message to the people you are targeting.
Marketing your idea is the key to making sure that people know what your business is and what it stands for. Here we will look at the major ways you can market your business and get your first 100 customers.
Eye catching logo
It is vital that you have a business logo as this is a fundamental building block for your brand. Customers are much more likely to buy from a company that looks professional and one that has a strong brand.
Digital signs are a huge enabler for getting your brand identity recognised in store windows. Creating eye-catching logos with digital signage templates is easy. If you’ve got an existing logo, it can be used in conjunction with templates and promotions smoothly.
It’s a common mistake for new businesses to try and attract customers before they are ready. Having an unprofessional look will deter new customers and ruin early opportunities.
Using Family and Friends
The first customers are always family and friends who come to visit your business and see what you are doing. Don’t let those connections go to waste. Pitch your business to them and share your ideas, telling them to share it with their own family and acquaintances. If someone has a need that you provide services for, they are much likely to trust someone recommended by a family member or friend.
Making Great Free Marketing Materials
In order for people to remember your business, you need memorable marketing materials. If you don’t have a large budget, there are many free resources like, Businesscards.co which give you different card shapes, styles, and editing options.
Your cards need to be memorable and yet suitable to the type of business and customers you are targeting. There are also other free websites available like Canva which allow you to design and create other marketing materials that you can print and share. You want to get your message out there as soon as possible.
Using Social Media
In today’s day and age, the best way to get people to be interested in your business whether it be B2B or B2C is using online resources such as blogs, a Facebook page, Instagram, Twitter etc. Almost all businesses need to have an online presence.
Word of mouth is vital to the success of any business and the modern version of that is people sharing links with people they know. It is vital for you to create an online presence if you want to get the customers buying your services. The look and feel of your online pages should be succinct and should match the business aura you are trying to portray.
One of the main ways to get people to know of your business is joining different events to showcase your business. This is especially important if your target market is not active on social media.
The value of this depends on your business and what you are offering. For a physical shop, taking your wares to events and showcasing them allows different people to notice and it to their attention.
Even if someone does not buy something, you can create contacts and interest that is going to pay off further down the line.
Getting and using customer feedback
For a new business it is vital that they know what they are doing right and wrong. Getting your customers feedback and using it to improve your business helps you figure out your direction, while also making the customers feel valuable and if their opinion is important.
While you want to get new customers, getting repeat customers is also vital. You need to make sure that you have your target customers on board as fixed customers before trying to widen the pool and target other groups of people.