Videos are one of the greatest online commodities today. With more internet users being used to consuming video content every day, businesses have no choice but to incorporate a video marketing campaign to promote their digital products.
The idea of advertising products or services using video content has been popular over the past decades and seen a surge in popularity just a few years back, thanks to the advent of social media and mainstream video sharing platforms like YouTube and Vimeo. That said, video marketing is undoubtedly a great tool to introduce new products or brands to the audience.
One of the most common forms of video marketing is explainer videos.
Explainer videos are short clip that features a brief description of the product, service, or business followed by an "explainer" who delivers it in a more engaging and creative manner. These types of product videos always begin with a simple explanation of what the viewer can see as well so you can orient yourself in which direction works best for your campaign.
For example, if several companies are already selling books on self-help within the industry, it would be more advantageous to sell eBooks or workbooks instead because they are unique and more relevant to their target market.
Promote what your product does rather than expect to see and how it benefits them.
The approach is almost similar to infomercials – short and snappy advertisements aiming to promote the product without too much fluff. If you plan to promote your digital products using explainer videos, check out these tips below!
5 Ways to Promote Digital Products Using Explainer Videos
1. Add explainers on your website
One of the best practices for using explainer videos is integrating them on your website. Adding an explainer video at the landing page or homepage gives potential customers a quick preview of how your product works and what you do to give them a clear understanding of what they can expect from you.
It also tells them that you are confident with how your product works and not just giving false claims to get their interest. You can even add call-to-action buttons after explaining your service or product, which will help drive traffic back to your website.
2. Add short versions of the video on social media channels
Another good way to promote digital products using explainer videos is by adding shorter versions on social media channels like Facebook, Twitter, and Google+. This way, you'll be able to get your product's message across to the social media community without spending too much time. You can even add links on these videos so viewers will be directed back to your website for more information about the product or service.
3. Add longer versions of explainers on paid ads
Paid ads are among the best practices in marketing products since you get optimal reach with higher conversion rates than organic posts. Adding long-form explainer videos on Facebook Ads or Google Adwords can help give potential customers more valuable insight into how your digital product works while also increasing their interest in purchasing them right away! Just make sure that there is a call-to-action at the end of the video to direct them back to your site.
4. Add music and animation effects to create engaging videos
Adding music and animation can boost the production value of your explainer videos, making them more appealing to the eyes of viewers, so they'll want to click on them immediately. Just be sure that there are still clear messages being delivered in between the groovy tune! You can also check out this guide about making an explainer video for some helpful tips on how you can make a more engaging one.
5. Use A/B testing for online products explainers
A/B testing is another effective way how you can optimize explainer videos before launching them into the public's social media feeds website pages. There are many tools that you can use for this, such as Optimize, Apptimize, and SplitMetrics, to name a few. Before launching your latest explainer video campaign fully, though, make sure that it sticks to what you want to promote and the message of your business before finalizing it!
Promoting digital products can’t be the same as advertising others. Since they are digital items, advertising them digitally will bring more benefits as people can recognize the product rather easily on the internet. That’s why brands need to start using explainer videos to introduce such products to the audience.
The benefits of explainer videos are that they are best implemented in digital and mainstream platforms like social media. With social channels are on the rise, tapping into this market can help businesses achieve their goals quickly. However, everyone is on the same page when it comes to marketing their products. That’s why you need to make sure you’re one step ahead of the competition by making the right explainer video that answer to your audience’s needs.
Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).
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