Open post GDPR compliance

What does GDPR mean in practise?

Many businesses thought that by adding Cookie consent banners to their web pages and opt-in forms for email newsletter subscriptions they have satisfied the GDPR requirements. As it turns out, this is not the case. There are rulings by the Datenschutzbehörde in Austria, CNIL in France and a court in Munich that show how far...

Open post app tracking

Apple’s app tracking popup reportedly costs social media platforms nearly $10 billion

A report by the Financial Times showed that Snapchat, Facebook and Twitter lost approximately $9.85 billion in revenue due to Apple’s privacy changes. Apple last year announced the App Tracking transparency (ATT) policy, which requires that apps ask permission to track users. In April this year, the policy was finally implemented. Apps can no longer...

Open post IDFA

Initial IDFA Apocalypse Tidbits

Apple’s iOS 14.5 update requires apps to show users a prompt asking for their consent before tracking them across other apps and websites. It’s called App Tracking Transparency or ATT and has caused a considerable uproar of the online advertising community and juggernauts like Facebook. After the roll-out of Apple’s iOS 14.5 update, initial numbers...

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