Open post Meta Pixel

How We Built a Meta Pixel Inspector

The first large-scale, crowdsourced study that monitors how Meta tracks people across the internet By: Surya Mattu, Angie Waller, Simon Fondrie-Teitler, and Micha Gorelick Introduction Have you ever shopped for a product online only to see the item appear ad nauseam in your Facebook or Instagram feeds? This is often the result of the Meta...

Open post GDPR compliance

What does GDPR mean in practise?

Many businesses thought that by adding Cookie consent banners to their web pages and opt-in forms for email newsletter subscriptions they have satisfied the GDPR requirements. As it turns out, this is not the case. There are rulings by the Datenschutzbehörde in Austria, CNIL in France and a court in Munich that show how far...

Open post app tracking

Apple’s app tracking popup reportedly costs social media platforms nearly $10 billion

A report by the Financial Times showed that Snapchat, Facebook and Twitter lost approximately $9.85 billion in revenue due to Apple’s privacy changes. Apple last year announced the App Tracking transparency (ATT) policy, which requires that apps ask permission to track users. In April this year, the policy was finally implemented. Apps can no longer...

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