IDFA

Initial IDFA Apocalypse Tidbits

Apple’s iOS 14.5 update requires apps to show users a prompt asking for their consent before tracking them across other apps and websites. It’s called App Tracking Transparency or ATT and has caused a considerable uproar of the online advertising community and juggernauts like Facebook. After the roll-out of Apple’s iOS 14.5 update, initial numbers […]

iOS 14 Changes Aren’t Bad for Small Businesses After All

Facebook’s full-page ad campaign claims that Apple’s new policy, which will ask users to opt-in for tracking, will hurt small businesses. While it cannot be denied that small businesses depend on advertising, Facebook’s monopoly on social media and it’s popularity means that many small businesses depend on Facebook. For example, take a look at the […]

Facebook’s Laughable Campaign Against Apple Is Really Against Users and Small Businesses | Electronic Frontier Foundation

Facebook is trying to convince you that it’s a protector of small businesses. Given Facebook’s track record of anticompetitive behavior and privacy issues this is hardly believeable. The main target of Facebook’s new ad campaign is Apple’s App Tracking Transparency feature that Apple has deployed with iOS 14. Instead of letting users being tracked by […]

WhatsApp will let you shop directly from chats | Engadget

Facebook is extending WhatsApp with shopping features. While WhatsApp has had cataloge features in the past, they appear to be limited to that what Facebook’s now previewing. It’s not yet clear, how the system works, but it could be something along these lines: A user messages a business The business replys with a link to […]

iOS 14 privacy settings will tank ad targeting business, Facebook warns | Ars Technica

cache hit 1167:single/related:d5f16d9fcf20b60755becc1a3f964ce4 empThe imminent changes of the privacy settings of the iOS 14 will severely limit Facebook’s ability to track users’ activity across their app ecosystem and the Internet as a whole using the IDFA. Ultimately, this will prevent Facebook from showing targeted ads to users inside other, non-Facebook apps on iPhones. In a […]

Facebook cancels physical events through June 2021(!)

Facebook canceled all physical events with more than 5o people through June 2021. They will replace some of them with virtual events, but Mark Zuckerberg didn’t provide further details in his post. This outlook is certainly a bit grim since Facebook could set an example for the IT business. We might see other tech organizers […]