App stores from Apple and Google tout that they alone are the best place to download and install apps. Especially Apple is known for it’s approach to allow only Apps that went through a review process to be made available for download. Google is less strict and allows for the sideloading of apps from other...
Tag: Apple
What’s a Good App Store Conversion Rate?
Marketers and app developers often refer to conversion rate (CVR), which is the percentage of app users who download your app from a store after viewing it’s page in the app store. But what is a good conversion rate for apps? What is the industry’s current gold standard for your segment? App Store Conversion and...
AirPods – A Cornerstone for Agumented Audio Reality
Mobile phones were already a part of an etiquette revolution years before AirPods became popular. They went from being a novelty to a necessity in a short period of time. Mobile phones are part of our daily lives, and we touch them more than 2600 times per day. We treat them with a tenderness that...
What Apple’s email privacy changes mean for your mailing list
By now you’ve probably heard about Apple’s privacy changes that will come into effect with iOS 15 in September. This change will have a significant impact on businesses that use mailing lists to engage their customers. This is on top of handling PII compliance (PII = personally identifiable information) which is in itself a complex...
Was Apples EMail-Datenschutzänderungen für Ihre Mailingliste bedeuten
Sie haben wahrscheinlich schon von den Datenschutzänderungen von Apple gehört, die im September mit iOS 15 in Kraft treten werden. Diese Änderung wird erhebliche Auswirkungen auf Unternehmen haben, die Mailinglisten verwenden. Entscheidet sich ein Benutzer, den Datenschutz von Apple für E-Mails zu verwenden, deaktiviert Apple Mail die Tracking-Pixel in Apple Mail. Apple verbirgt auch IP-Adressen,...
Inital numbers show that 88% of Users Leave App Tracking Disabled in iOS 14.5
Numbers by the data analytics firm Flurry show that just 12% of iPhone users wordlwide actively opt into app tracking. In the U.S. the numbers are even lower, with just 4% opting in. Until iOS 14.5, apps were able to use Apple’s Identifier for Advertiser (IDFA) for tracking users across webapges and apps. This helped...
Initial IDFA Apocalypse Tidbits
Apple’s iOS 14.5 update requires apps to show users a prompt asking for their consent before tracking them across other apps and websites. It’s called App Tracking Transparency or ATT and has caused a considerable uproar of the online advertising community and juggernauts like Facebook. After the roll-out of Apple’s iOS 14.5 update, initial numbers...
Android on iOS
Samsung has published a new website called “iTest“. This webpage is aimed at iPhone users to give them a taste of Android. As an iPhone user, you’ll be asked to add the page to your home screen. This installs a Progressive Web App (PWA) that simulates an Android GUI and provides some demos of existing...
Use Your Voice
Voice interfaces have been around for quite some time now. It started in the early 1950s with “Audrey” that could recognize numbers. Over the years, systems became more and more powerful, and in 2011 Apple brought Siri to the mobile phone mass market. A short and incomplete history In the history of voice interfaces, there...
Clubhouse
Clubhouse is the latest app hype. The app is what is known as proximity chat where you can talk with all kind of people. Getting in is not that easy, because you can only join by invitation and only if you have an iPhone, no Android users can become members so far. Anyone who has...
