We've been promised a safer, password-free future for years. But it seems that 2022 will really be the year when millions of people stop using passwords. Apple announced Passkeys at the WWDC 2022. This means that passwordless logins will be available for Macs, iPhones and iPads with the next update of the operating system in...
Tag: Apple
A Majority of iOS 15 Users Turn Off Personalized Ads With Minimal Impact on App Store Search Ads
Starting with iOS 15 and iPadOS 15, Apple introduced a new toggle during the setup process that makes it easier for users to turn off personalized ads in Apple apps such as the App Store, Apple News, and Stocks. In a presentation shared with advertisers, Apple cited internal data showing that, in the first quarter...
Apple blocks Email Tracking – What does this mean for you?
Working in marketing makes you more concerned about privacy than anything else. Are you aware that marketers are tracking each time you open an email newsletter and find out where you were at the time? Apple made it impossible to track this information in September 2021, causing a little panic among marketers. As a built-in...
Apple’s App Tracking Transparency may not be strong enough
Apple introduced App Tracking Transparency last year which prohibits app developers from tracking users' activity across different apps without their explicit consent. Privacy advocates applauded the initiative. Facebook warned that it would bring down targeted advertising companies. Research published last week shows that App Tracking Transparency does not always prevent the collection of surreptitious personal...
Massive online surveillance by PenLink: Google is ‘best’, Apple ‘phenomenal’
A small Nebraska company called PenLink claims it does very good business with law enforcement agencies in the US and around the world. The company specializes in helping investigators monitor users of messenger services and social networks. Acting as an intermediate instance, they collect the data streams from Facebook, Google & Co. and passes them...
AirTags have serious Privacy Issues
When Apple released AirTags last spring, many marvelled at the effectiveness of the coin-shaped trackers in locating lost items. At the same time, many early reviewers raised concerns because the AirTag's remarkable accuracy makes it a powerful stalking tool. This was proven by several cases of stalking that got a larger media coverage. There is...
Apple’s app tracking popup reportedly costs social media platforms nearly $10 billion
A report by the Financial Times showed that Snapchat, Facebook and Twitter lost approximately $9.85 billion in revenue due to Apple’s privacy changes. Apple last year announced the App Tracking transparency (ATT) policy, which requires that apps ask permission to track users. In April this year, the policy was finally implemented. Apps can no longer...
The adverse Effects on Trust by App Stores
App stores from Apple and Google tout that they alone are the best place to download and install apps. Especially Apple is known for it’s approach to allow only Apps that went through a review process to be made available for download. Google is less strict and allows for the sideloading of apps from other...
What’s a Good App Store Conversion Rate?
Marketers and app developers often refer to conversion rate (CVR), which is the percentage of app users who download your app from a store after viewing it’s page in the app store. But what is a good conversion rate for apps? What is the industry’s current gold standard for your segment? App Store Conversion and...
AirPods – A Cornerstone for Agumented Audio Reality
Mobile phones were already a part of an etiquette revolution years before AirPods became popular. They went from being a novelty to a necessity in a short period of time. Mobile phones are part of our daily lives, and we touch them more than 2600 times per day. We treat them with a tenderness that...
