Numbers by the data analytics firm Flurry show that just 12% of iPhone users wordlwide actively opt into app tracking. In the U.S. the numbers are even lower, with just 4% opting in. Until iOS 14.5, apps were able to use Apple’s Identifier for Advertiser (IDFA) for tracking users across webapges and apps. This helped […]
Tag Archives: Apple
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Initial IDFA Apocalypse Tidbits
Apple’s iOS 14.5 update requires apps to show users a prompt asking for their consent before tracking them across other apps and websites. It’s called App Tracking Transparency or ATT and has caused a considerable uproar of the online advertising community and juggernauts like Facebook. After the roll-out of Apple’s iOS 14.5 update, initial numbers […]
Android on iOS
Samsung has published a new website called “iTest“. This webpage is aimed at iPhone users to give them a taste of Android. As an iPhone user, you’ll be asked to add the page to your home screen. This installs a Progressive Web App (PWA) that simulates an Android GUI and provides some demos of existing […]
Use Your Voice
Voice interfaces have been around for quite some time now. It started in the early 1950s with “Audrey” that could recognize numbers. Over the years, systems became more and more powerful, and in 2011 Apple brought Siri to the mobile phone mass market. A short and incomplete history In the history of voice interfaces, there […]
Clubhouse
Clubhouse is the latest app hype. The app is what is known as proximity chat where you can talk with all kind of people. Getting in is not that easy, because you can only join by invitation and only if you have an iPhone, no Android users can become members so far. Anyone who has […]
iOS 14 Changes Aren’t Bad for Small Businesses After All
Facebook’s full-page ad campaign claims that Apple’s new policy, which will ask users to opt-in for tracking, will hurt small businesses. While it cannot be denied that small businesses depend on advertising, Facebook’s monopoly on social media and it’s popularity means that many small businesses depend on Facebook. For example, take a look at the […]
Fortnite set to return to iPhones via Nvidia cloud gaming service – BBC News
Nvidia has developed a version of its GeForce cloud gaming service that runs as Progressive Web App. This move makes Nvidia independent from Apple’s store policies and owners of iPhones and iPads could soon be able to play Fortnite again. By doing that, Apple will not get their cut for sales of virtual items which […]
Luna, Amazon’s cloud gaming service uses a PWA
article-context-nav context-nav article article-hero-lede article-hero post-contents Amazon Luna is Amazon’s cloud gaming platform that goes live for early access customers in October. The most interesting part is that Luna is a progressive web app for iOS. This approach lets Amazon circumvent Apple’s App Store fees. As a user, you’ll simply download the PWA from the […]
Daring Fireball: Online Privacy Should Be Modeled on Real-World Privacy
John Gruber from Daring Fireball gives a very good description of how online ad tracking would work in the physical world: Imagine if you were out shopping, went into a drug store, examined a few bottles of sunscreen, but left the store without purchasing anything. And then immediately a stranger approached you with an offer […]
iOS 14 privacy settings will tank ad targeting business, Facebook warns | Ars Technica
cache hit 1167:single/related:d5f16d9fcf20b60755becc1a3f964ce4 empThe imminent changes of the privacy settings of the iOS 14 will severely limit Facebook’s ability to track users’ activity across their app ecosystem and the Internet as a whole using the IDFA. Ultimately, this will prevent Facebook from showing targeted ads to users inside other, non-Facebook apps on iPhones. In a […]