Subscription

Subscription or no subscription?

Subscription or no subscription? Companies selling Apps face a tough decision. One one hand, customers don’t like to add another monthly subscription, because they already have so many. They question if an App subscription is really worth it, even if it’s only a few dollars. On the other hand, App developers simply need to finance […]

Revenue

How much revenue does an App generate?

An app costs money, no question. But how much revenue does an app generate? When does it pay off to make your own app? The example of the book trade clearly shows the actual value of an app. We use sales per user as a comparison metric and compare different platforms: App: 33 € / […]

What are the advantages of having your own app?

Many businesses do not (yet) have their own app. Why bother if you can use existing platforms for many aspects of communicating with customers? The answer is simple: your own app is your own TV station. As a businesses, you determine what your customers see. There is no competition and your customers are not distracted […]

How much does an app cost?

The answer is of course: “it depends”. This is certainly way too vague from a business perspective. To give you a ballpark estimation what app can cost, here’s a list of famous startups that got seed money to implement their ideas with apps: Uber: $200.000 Instagram: $500.000 Tinder: $485.000 Postmates: $750.000 Snap: 485.000$ Note that […]

Jitsi for the win

Everybody seems to make video calls all the time these days. The usage of Zoom has skyrocketed and so have the privacy issues with this videoconferencing app. As alternative we recommend Jitsi. It’s open source (yay!), it uses a good level of encryption (yay!) and you can install it on your own server (yay!). And […]

Why buy the pig in a poke (or the cat in the bag)?

What pig? What poke? The proverbial pig in the poke (or cat in the bag) is the email newsletter and the purchase is the registration. Email newsletters are not a very exciting topic and yet important for many businesses to provide customers with information. Why? Newsletters are a great tool for businesses: you write an email […]

Trends, Costs and Benefits of mobile Shopping Apps

Having an App for your business is much more than “nice to have”. Basically, with your business App you engage your customer base and drive your sales. Trends Recent numbers by Apptopia show a strong trend towards shopping apps. Worldwide downloads grew to 5.70 billion in 2018, a plus of nearly 10% over 2017. Android […]

Lush connects online and offline

Lush’s new flagship store in Tokyo is a good example how online and offline commerce can be connected. For example, the Lush app offers services that give customers information about “naked products” when they are scanned. The app recognises objects from the store, looks up information and presents them to the customer in several languages. […]