Not many know about Clubhouse, which is an invitation-only audio-based chat app. The app is an iOS app based on voice and allows people worldwide to chat and meet new people. You can join in on different conversations on varying topics. You can choose to listen or participate in the discussion, just like in a […]
Tag Archives: App
Will Progressive Web Apps Replace Native Apps?
App Stores are the means the distribute apps these days. They are well-known locations where users can find all those nice native apps. So, if you are running a business you should build an app and publish it on the App Store, right? The actual answer to that is a bit more nuanced. Of course, […]
Insights from the 2021 State of Consumer Behavior Report
Our partner Snabble is always looking for new approaches to optimize their Scan & Go platform. This is being done with two essential stakeholders in mind. First, the self-checkout experience should provide real value to our users. This includes, for example, saving time by avoiding the checkout line, a resulting relaxed shopping experience, and a […]
App as a Infrastructure
The Clubhouse hype has an interesting side effect: there are third parties popping up and offer services on top of the app. This trend has been observed by Dani Grant and Nick Grossman at Union Square Ventures several years ago. Their hypothesis in a nutshell: apps are there first and then comes the infrastructure. This […]
Why to keep your contacts safe from Apps
Apps that ask for accessing your contacts should be viewed with a very critical eye. To illustrate this, let me tell you a story. Sue and Joe are good friends since their days at college. However, Joe recently got into conspiracy theories and even joined a network of conspiracy theorists. They use an app to […]
How much revenue does an app generate?
The answer is of course: it depends on your business :-). But with a decent app you can generate a good amount of revenue. Let me give you a real world example from an SME. The app I’m referring to was updated in 2017 with new features. During the first few months until the end […]
Subscription or no subscription?
Subscription or no subscription? Companies selling Apps face a tough decision. One one hand, customers don’t like to add another monthly subscription, because they already have so many. They question if an App subscription is really worth it, even if it’s only a few dollars. On the other hand, App developers simply need to finance […]
How much revenue does an App generate?
An app costs money, no question. But how much revenue does an app generate? When does it pay off to make your own app? The example of the book trade clearly shows the actual value of an app. We use sales per user as a comparison metric and compare different platforms: App: 33 € / […]
What are the advantages of having your own app?
Many businesses do not (yet) have their own app. Why bother if you can use existing platforms for many aspects of communicating with customers? The answer is simple: your own app is your own TV station. As a businesses, you determine what your customers see. There is no competition and your customers are not distracted […]
The effect of Covid19 on apps using the example of the Morawa app
With the Corona crisis, many companies were forced to move their activities to the online world. After 100 days we can now take stock. The Morawa App With our customer Morawa, you can clearly see the effect that the lockdown had. By mid-March, Morawa had to close all branches and was only able to gradually […]