Most people hate the idea of being forced to install apps to access services. However, installing an app is often a key element of many products. Companies love it. Installing an app is often the first step of a smart connected products’ setup. Heady.io’s recent survey results shows even if 91% dislike being forced to...
In 2008, when app stores where introduced, there were 500 mobile apps available. Fast forward to 2021: Android users are able to choose between 3.48 million apps, Apple’s App Store offers 2.22 million apps to download for iOS. It’s no surprise that smartphone users today are overwhelmed with a multitude of apps in nearly every...
It is essential to keep users engaged and attract new customers in order to grow your app. It’s even more important to remain competitive in an ever-growing market. App onboarding is a great technique to ensure the success of your app, regardless of whether you are in the entertainment, Fintech or hospitality space. App onboarding...
Not many know about Clubhouse, which is an invitation-only audio-based chat app. The app is an iOS app based on voice and allows people worldwide to chat and meet new people. You can join in on different conversations on varying topics. You can choose to listen or participate in the discussion, just like in a...
App Stores are the means the distribute apps these days. They are well-known locations where users can find all those nice native apps. So, if you are running a business you should build an app and publish it on the App Store, right? The actual answer to that is a bit more nuanced. Of course,...
Our partner Snabble is always looking for new approaches to optimize their Scan & Go platform. This is being done with two essential stakeholders in mind. First, the self-checkout experience should provide real value to our users. This includes, for example, saving time by avoiding the checkout line, a resulting relaxed shopping experience, and a...
The Clubhouse hype has an interesting side effect: there are third parties popping up and offer services on top of the app. This trend has been observed by Dani Grant and Nick Grossman at Union Square Ventures several years ago. Their hypothesis in a nutshell: apps are there first and then comes the infrastructure. This...
Apps that ask for accessing your contacts should be viewed with a very critical eye. To illustrate this, let me tell you a story. Sue and Joe are good friends since their days at college. However, Joe recently got into conspiracy theories and even joined a network of conspiracy theorists. They use an app to...
The answer is of course: it depends on your business :-). But with a decent app you can generate a good amount of revenue. Let me give you a real world example from an SME. The app I’m referring to was updated in 2017 with new features. During the first few months until the end...
