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Ephemeral Apps

In the past, there was an app for everything. People were happy to download those apps. However, people evenually got tired from installing apps for everything. It’s easy to see why this has happened. Some apps did not live up to the expectations, other apps are often used sporadically for a very specific task. For...

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Warum Rich Push Nachrichten wichtig für Ihr Business sind

Ein Klick kann einen großen Unterschied machen. Es kann bedeuten, dass Ihr Unternehmen Geld verdient oder nicht. Als Unternehmen müssen Sie es Ihren Kunden daher so einfach wie möglich machen, Geld auszugeben. Je weniger Hindernisse (=Klicks in der Onlinewelt), desto besser. Schließlich müssen sich die Anstrengungen die  Sie als Unternehmen unternommen haben, um Ihre Kunden...

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Nobody will download your App

In the ever growing app market is has become more and more difficult to motivate people downloading an (your) App: the days when people downloaded an App because „there is an app for that“ are certainly over. What has happened? Nowadays, there is actually an App for „every that“ which has brought us several millions...

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