Subscription or no subscription? Companies selling Apps face a tough decision. One one hand, customers don’t like to add another monthly subscription, because they already have so many. They question if an App subscription is really worth it, even if it’s only a few dollars. On the other hand, App developers simply need to finance...
Tag: App
Was bringt eine App an Umsatz?
Eine App kostet Geld, keine Frage. Aber was bringt eine App überhaupt an Umsatz? Ab wann zahlt es sich aus, auf eine eigene App zu setzen? Am Beispiel des Buchhandels kann man deutlich den tatsächlichen Wert einer App erkennen. Als Vergleichsmetrik verwenden wir Umsatz pro User und vergleichen die unterschiedlichen Plattformen miteinander: App: 33 €...
How much revenue does an App generate?
An app costs money, no question. But how much revenue does an app generate? When does it pay off to make your own app? The example of the book trade clearly shows the actual value of an app. We use sales per user as a comparison metric and compare different platforms: App: 33 € /...
Was sind die Vorteile einer eigenen App?
Eine eigene App ist für viele Unternehmen (noch) kein Thema. Wozu auch sich die Mühe machen, wenn man für viele Aspekete der Kommunikation mit Kunden bestehende Plattformen nutzen kann? Die Antwort ist einfach: eine eigene App ist der eigene Fernsehsender. Als Unternehmen bestimmen Sie, was Ihre Kunden zu Gesicht bekommen. Es gibt keine Konkurrenz und Ihre...
What are the advantages of having your own app?
Many businesses do not (yet) have their own app. Why bother if you can use existing platforms for many aspects of communicating with customers? The answer is simple: your own app is your own TV station. As a businesses, you determine what your customers see. There is no competition and your customers are not distracted...
How much does an app cost?
The answer is of course: “it depends”. This is certainly way too vague from a business perspective. To give you a ballpark estimation what app can cost, here’s a list of famous startups that got seed money to implement their ideas with apps: Uber: $200.000 Instagram: $500.000 Tinder: $485.000 Postmates: $750.000 Snap: 485.000$ Note that...
Jitsi for the win
Everybody seems to make video calls all the time these days. The usage of Zoom has skyrocketed and so have the privacy issues with this videoconferencing app. As alternative we recommend Jitsi. It’s open source (yay!), it uses a good level of encryption (yay!) and you can install it on your own server (yay!). And...
Trends, Costs and Benefits of mobile Shopping Apps
Having an App for your business is much more than “nice to have”. Basically, with your business App you engage your customer base and drive your sales. Trends Recent numbers by Apptopia show a strong trend towards shopping apps. Worldwide downloads grew to 5.70 billion in 2018, a plus of nearly 10% over 2017. Android...
Trends, Kosten und Vorteile vone mobilen Shopping Apps
Eine App für Ihr Unternehmen zu haben, ist viel mehr als ein “Nice to Have”. Mit Ihrer Business-App verfügen Sie über einen äusserst effizienten Kommunikationskanal und steigern Ihren Umsatz. Trends Die jüngsten Zahlen von Apptopia zeigen einen starken Trend zum Einkaufen in Apps. Die weltweiten Downloads stiegen 2018 auf 5,70 Milliarden, ein Plus von fast...
Lush connects online and offline
Lush’s new flagship store in Tokyo is a good example how online and offline commerce can be connected. For example, the Lush app offers services that give customers information about “naked products” when they are scanned. The app recognises objects from the store, looks up information and presents them to the customer in several languages....
