trust

The adverse Effects on Trust by App Stores

App stores from Apple and Google tout that they alone are the best place to download and install apps. Especially Apple is known for it’s approach to allow only Apps that went through a review process to be made available for download. Google is less strict and allows for the sideloading of apps from other […]

Glass

Google Glass failed. Will Facebook’s Ray Ban Stories too?

Marketing tries to make us believe that some products appear out of thin air. Truth is, any product deployment that is successful requires experimentation. However, evolution can be difficult to achieve or is hidden behind closed doors. Google Glass is on of many examples how an ambitiuos product can fail on several levels. Google Glass: […]

user experience strategy

Key Elements of User Experience Strategy

The satisfaction of customers is a key factor in the success of any product. It is difficult for any organization to survive in today’s highly competitive marketplace if its customers are not satisfied. User Experience (UX) is all about creating a pleasing user experience. The entire customer journey must be carefully planned and designed by […]

BOX

Hey Siri, call a BOX!

Voice Interfaces are improving every year and voice assistants are becoming more powerful every year. Since Apple introduced Siri in 2011, companies likes Amazon and Google have followed suit with Alexa and Google Assistant. We’ve recently extened the qonnect platform with a deep integration of Siri, Alexa and Google Assistant. With the qonnect platform, we’re […]

Voice

Use Your Voice

Voice interfaces have been around for quite some time now. It started in the early 1950s with “Audrey” that could recognize numbers. Over the years, systems became more and more powerful, and in 2011 Apple brought Siri to the mobile phone mass market. A short and incomplete history In the history of voice interfaces, there […]

A/B Testing

Why is A/B testing important?

A/B testing is essential to identify strengths and weaknesses of your app or service to improve it. A/B testing is a variable-experimentation technique to compare two versions of the same thing to see which one performs better. For example, you can test two different landing pages, two different subject lines, or two different offers. The […]

What we learned from dogfooding call a BOX

Google used the term dogfooding (“eating your own dogfood”) in 2009 to describe the practice of an organization using its own product. We did recently a very similar thing with call a BOX, a self-storage service. After we finished the implementation of the webapge and the progressive web app for our customer, we simply used […]

Jitsi for the win

Everybody seems to make video calls all the time these days. The usage of Zoom has skyrocketed and so have the privacy issues with this videoconferencing app. As alternative we recommend Jitsi. It’s open source (yay!), it uses a good level of encryption (yay!) and you can install it on your own server (yay!). And […]

Why News-Pull is no Solution for WhatsApp Newsletters

With the approaching end of WhatsApp newsletters, companies are looking for alternatives to prevent the loss of their WhatsApp newsletter audience. One solution is the switch to News-Pull. Here the subscriber must open WhatsApp, switch to the newsletter channel and send a message (for example, a letter). Only then will the subscriber receive the newsletter […]