A/B testing is essential to identify strengths and weaknesses of your app or service to improve it. A/B testing is a variable-experimentation technique to compare two versions of the same thing to see which one performs better. For example, you can test two different landing pages, two different subject lines, or two different offers. The […]
Category Archives: Product
What we learned from dogfooding call a BOX
Google used the term dogfooding (“eating your own dogfood”) in 2009 to describe the practice of an organization using its own product. We did recently a very similar thing with call a BOX, a self-storage service. After we finished the implementation of the webapge and the progressive web app for our customer, we simply used […]
Jitsi for the win
Everybody seems to make video calls all the time these days. The usage of Zoom has skyrocketed and so have the privacy issues with this videoconferencing app. As alternative we recommend Jitsi. It’s open source (yay!), it uses a good level of encryption (yay!) and you can install it on your own server (yay!). And […]
Chatbots on Smartphones: It’s not a love story, but it’s worth trying
It’s easy, you might say. In fact, there are several ways to use chatbots on messenger platforms (WhatsApp, FB Messenger, etc.) or to integrate them on the mobile website or apps via widget. However, these methods have several problems: 1. Mix of business and private. If you use a messenger platform for your business, you […]
Why News-Pull is no Solution for WhatsApp Newsletters
With the approaching end of WhatsApp newsletters, companies are looking for alternatives to prevent the loss of their WhatsApp newsletter audience. One solution is the switch to News-Pull. Here the subscriber must open WhatsApp, switch to the newsletter channel and send a message (for example, a letter). Only then will the subscriber receive the newsletter […]
Q’News – Next Generation Newsletter
In recent years mobile newsletter services have become popular on messenger platforms. There are numerous service providers offering newsletter services on messenger platforms such as WhatsApp. The high opening rate of messages – compared to email newsletters – makes this type of newsletter attractive to businesses. However, these services depend on the messenger platform. As […]
Why buy the pig in a poke (or the cat in the bag)?
What pig? What poke? The proverbial pig in the poke (or cat in the bag) is the email newsletter and the purchase is the registration. Email newsletters are not a very exciting topic and yet important for many businesses to provide customers with information. Why? Newsletters are a great tool for businesses: you write an email […]