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To Queue or not to Queue

If you need to know how important a good customer experience is, recent research from Ayden and Adobe [1, 2] provides you with concrete numbers. The overall number is staggering: bad customer experice cost British retailes up to £102 billion (!) every year. In this regard, queues in-store stand for 11% of lost revenues, costing...

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I want it all and I want it now

If you ask consumers what is most wantend and expected by online-retail (as Awin did in study in the UK [1]), same-day delivery comes out on top. Virtual changing rooms and plastic free packaging followed on the list. In particular, online shoopers like the simplicity of online shopping (21%) and the ability to be able...

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Nobody will download your App

In the ever growing app market is has become more and more difficult to motivate people downloading an (your) App: the days when people downloaded an App because „there is an app for that“ are certainly over. What has happened? Nowadays, there is actually an App for „every that“ which has brought us several millions...

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