In the age of instant gratification, users are more likely to engage with content that is easily accessible and requires little effort to consume. This is especially true for mobile users, who are often on the go and have less time to dedicate to reading long-form content. Tappable content, such as listicles, infographics, and short...
Category: Marketing
Why SaaS companies are behaving more like media companies
If you’re a SaaS company CEO, it’s easy to feel like you’re at a disadvantage when it comes to content marketing. You can’t hire celebrity bloggers or be the first to cover a new topic. And, if you’re starting from scratch, it can be hard to attract attention. And, that’s certainly true. But, even if...
What is a Quiz Funnel and how does it work?
A quiz funnel is marketing tool that helps you segment visitors by way of an online quiz. The quiz asks people questions that let you segment them into different "buckets". Typically, a quiz ends with personalized product recommendations that are based on your answers. Fun Fact: The New York Times' "How Y'alls, Youse and You...
Seven Power Tips for Web Stories
Stories on social media keep us for much longer than we planned. It's hard to know what's next and we're more likely to click through than exit. Stories keep users watching things, making it a great place for businesses. Have you ever wondered what type of story to write? Here are seven ideas worth considering....
Irish regulator orders Meta to suspend data transfers to US
Meta, the Facebook owner, is under threat from Ireland's data regulator. They will order Meta to stop data transfers to the United States. This comes in the wake of a privacy case that has already seen threats from the social media giant to withdraw its websites from Europe. Helen Dixon, the Irish data protection commissioner,...
A short History of Business Cards
Business cards are an integral part of how everyone does business. They provide the important first impression about a company.
What are Web Stories?
Web Stories are a full-screen immersive format on mobile devices that feature a series of tappable visual slides.
10 Winning Reasons Why You Should Use Explainer Videos For Your Business
Explainer videos are a way a company can explain a product to potential consumers in a fun, engaging, and exciting way. Explainer videos are handy for e-commerce stores with no physical presence beyond your website. By using explainer videos, you're able to leave an impression about the products that your company sells through short clips...
5 Explainer Video Tips For Tech Company
Tech companies produce products and services that help people around the globe. Without tech companies like Apple, Microsoft, Google, and IBM, much of the online world we take for granted would not exist. Tech companies are also leaders in communication technologies, with many producing their phones, tablets, and other devices that have embedded software that...
How to Promote Your Digital Products Using Explainer Videos
Videos are one of the greatest online commodities today. With more internet users being used to consuming video content every day, businesses have no choice but to incorporate a video marketing campaign to promote their digital products.
