In order to develop an effective content marketing strategy, you will need to firstly identify your target audience and what kind of content they would find useful or interesting. Once you have a good understanding of your target audience, you will need to come up with a plan for creating and distributing engaging content that...
Category: Marketing
How much does Content Marketing Cost?
Content is key to inbound marketing. Companies need to have content when potential customers contact them. Blog articles, social media posts, as well as white papers, ebooks, webinars, videos and newsletters, case studies, user guides and newsletters are all content that companies require to present themselves in the best possible light to potential customers. Many...
What is a serial novel?
A serial novel is a piece of fiction that is published in numbered installments. You can publish these installments at any time for almost any length of time. However, the most common are weekly or monthly ones. The traditional publication of serialized novels has been by literary magazines, newspapers, or other periodicals. The format has...
Google Analytics 4 Frequently Asked Questions
Google will shut down Universal Analytics on July 1, 2023. Its sucessor Google Analytics 4 (GA4) is very different, so many questions arise in this transition phase to GA4. Here, we answer to most basic questions, like when should I upgrade to Google Analytics 4? What happens to my existing data? Are there any disadvantages...
Cookieless tracking with ETags, Local and Session Storage and Indexed DB
You're likely to have heard of the ongoing controversy surrounding browser cookies and their use. Browsers are gradually phasing out cookie technology and they are heavily regulated by privacy guidelines such as the GDPR or the CCP. This is a significant step towards a privacy-oriented internet. However, it is also affecting the core functionality of...
How to check your EMail sending Reputation
A strong email sender reputation is for obvious reasons very important. Unfortunately, there is not one score or value that can describe your sending reputation across all mail providers. It depends partially how your subscribers react to your messages. Your reputation as a sender will decline if you have a lot of spam complaints. Future...
App Content Generation for your App
It is crucial for a business to be in people's minds when they decide to purchase products or use services. This is the primary purpose of advertising and marketing: to ensure that your business is always within reach. Social media platforms allow you to target audiences and automatically send campaigns to the right people at...
A Majority of iOS 15 Users Turn Off Personalized Ads With Minimal Impact on App Store Search Ads
Starting with iOS 15 and iPadOS 15, Apple introduced a new toggle during the setup process that makes it easier for users to turn off personalized ads in Apple apps such as the App Store, Apple News, and Stocks. In a presentation shared with advertisers, Apple cited internal data showing that, in the first quarter...
How Can I Better Track the Progress and Optimize My PPC Campaigns?
If you're wondering what PPC or pay-per-click is, essentially it is a model used in online advertising as a way to drive traffic onto a website. The way PPC works is that every time someone clicks on that ad and is redirected to your website, an advertiser (you) has to pay a certain fee to...
What is a Microsite?
A microsite is a web page or small website made to promote a company’s product, service, campaign, or event. Microsites typically use a different domain or subdomain from the main company website and include links back to the main website, but act as a separate entity for the brand. Microsites can help brands achieve a...
