The quick Guide to Matomo Analytics
Matomo Analytics is a free and open source web analytics solution. It's a powerful alternative for Google Analytics, and has a strong focus on data protection.
Category: Marketing
How to make a good first impression?
"We judge other people in a nanosecond." After an first impression is formed, it is “very, very hard to change it.”
Why use website heatmap?
Quantitative or traditional user analytics tools can only tell you how many people visited your site and how many of them converted, but they don't give any insight into what actually happened between those two steps. Understanding the quality of these interactions is key.
Why are Stories important for your Business?
The ability to tell stories is an important business tool that any business looking to build a lasting and powerful brand should be able to master.
What is Campaign Tracking?
Campaign tracking is a way to identify how visitors discover your website. Campaign tracking tools are used to track the effectiveness of online advertising campaigns that lead to your site, from both Ads-generated campaigns and other sources.
What is a Conversion Funnel?
The ecommerce term Conversion funnel describes the various stages of a buyer's journey that leads to a purchase
From Zero to Hero: All you need to know about Customer Data
Great customer experiences are created when we get to know our customers. We do this by using data. There are many types of audience and customer data. Each has its own benefits and challenges and data help us to guide our strategies. While all customer data can help us create better experiences, not all of...
Discover how to get zero party customer data from customer experience
After Google has published plans to completely eliminate third-party cookie tracking in the next few years, other browsers followed suit. Add to that Apple’s recent changes in its Identifier for Advertisers, (IDFA), the sweeping privacy legislation: the way marketers communicate with consumers is undergoing a radical transformation. The 2021 Digital Consumer Trends Index polled more...
Data is worth their weight in gold if it is properly managed and activated
Data comes with a price: It must be collected, stored, and analyzed. This includes storage, IT and apps. It is not a source of revenue for digital marketers until it’s activated. Even then, the return on investment may take time. Still, it is more valuable than gold. Data can help you find customers and understand...
