Anyone who owns or operates their own website strives to use various tools such as SEO optimization, emails, Google Ads, German cannabis stocks or social media marketing to ensure more conversion rates, i.e. more traffic on their own website. However, traffic alone is not enough; it is much more important how to optimize your own call-to-actions and why CTAs are becoming increasingly important in online marketing.
Call-to-actions show visitors how they should interact with the website
Online marketing has the task of binding potential prospects and future customers to one’s website and ensuring that they stay on the website for as long as possible. Therefore, call-to-actions are important so that visitors also know what they are supposed to do on the respective website. This is why call-to-actions exist.
What are call-to-actions anyway?
Marketing professionals say that the so-called CTAs, or calls-to-action, are those that call visitors to a particular website to take certain actions. In practice, this could be signing up for a newsletter, registering for the members’ area, accepting cookies, or asking to follow up on a certain topic as reading. Call-to-actions are often found in the form of buttons or they are implemented directly on the website.
Examples of call-to-actions
To explain how CTAs look in practice, we have compiled five examples of good CTAs:
- Order cheap online now
- Call us
- Subscribe to our newsletter
- Book your consultation appointment
- Request a quote now
When do we speak of a call-to-action?
When people talk about CTAs, they generally mean call-to-actions on their own company presentation. However, call-to-actions can also appear in posts on social media or in print advertising in various magazines. A call on YouTube to leave a comment or feedback at the end of the post is also a call-to-action.
The psychological dynamics behind call-to-actions
It can be said that CTAs basically have a lot to do with advertising psychology. The website owner communicates to the visitor what he should do on the website. The likelihood that the latter will comply with the request is high. Due to the unlimited possibilities offered by the web, the goal of a corporate website is to keep visitors on its site and interacting with it for as long as possible, because the competition is just a click away.
So if you communicate to your visitors in a clear and simple way what you expect from your website visitors, you stand a much better chance than if you hope that visitors will figure out what to do on their own. Humans are creatures of habit and we are all subconsciously so used to call-to-actions that we also explicitly strive to find out what may be behind a call-to-action.
The art of turning anonymous website visitors into real leads
The clear goal of a call-to-action is the challenge of attracting potential customers, especially if you build your website from scratch. To achieve this, it is necessary to transform anonymous visitors to one’s website into real leads, so that direct contact with them is possible. With the help of proactive application of the so-called CTAs and web development, every website operator gets a bit closer to the goal. Thus, visitors can be converted into customers and the website traffic increases continuously. The chance for your own business grows exponentially.
Which call-to-actions work on your own website?
Each CTA should serve only one purpose. In advance, marketing strategists should think carefully about which singular action their own CTA should fulfill. Ideally, anyone running a website should focus on one CTA per landing page. On the homepage, this is often a difficult undertaking. Ambiguity should be scrupulously avoided. A CTA must be clearly and precisely worded and leave no room for interpretation. Clearly communicating to the website visitor what they should do is the “um” and “on” thing to do.
For call-to-actions, make sure the language is simple and that potential customers understand right away what the website wants them to do. This avoids having to read a CTA multiple times to interpret it. The best call-to-actions can catch the visitor’s attention just by skimming them, and can be read out of the corner of their eye.
The right graphic design of a good CTA
A good CTA may stand out on the website with strong contrasts, large and eye-catching fonts. For once, all graphic laws of statics and aesthetics may be broken. Moreover, a strong CTA should be operable by a button. With many CTAs, the user finds additional information such as how to sign up for a newsletter. However, the added value of signing up for the newsletter must be clear to the potential prospects. An example could be, “Get regular updates on our latest products and discount promotions!” There is no need to write a novel, but the potential customer should know why he should sign up or press a CTA. If you mention your unique selling proposition again, you can also boost your own conversion rate.
Photo by Ilya Pavlov on Unsplash