"Half the money I spend on advertising is wasted; the trouble is I don't know which half."

John Wanamaker

Making informed decisions is of paramount importance for any business. Our tools let you gather analytical data to make informed product decisions and help marketing teams to optimze marketing campaigns. You can generate quantitative data for UI & UX designs to create better experiences for your users. Analytical data helps you to identify problems before they start to impact your business.

Campaign Tracking

It is essential to measure the effectiveness of advertising campaigns. This is done unique URLs leading to a designated domain. You can use this information to see what campaigns are working and which are not. This insight helps you to place advertisements as effectively and efficiently as possible.

Funnels

A funnel describes the different stages in a customers’s journey with various touchpoints. It lets you figure out where visitors drop and why. As a metaphor it is helpful to illustrate the gradual decline of the number of potential customers as they are guided through customer journey.

Heatmaps and Klickmaps

Heatmaps and klickmaps help you understand visitor movement on your website and app. They tell you what elements catch the attention of your customers and what distracts them on critical decision pages from your CTAs. This gives you valuable insight allows for you to optimize your app.

A/B Testing

A/B testing is an experimentation technique to compare two or more versions (of apps, webpages, basically anything) to see which one performs better. By gatherig experimental data you can discover new visitor segments, find out about drop off points and improve call to actions.

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Campaign tracking is a way to identify how visitors discover your website. Campaign tracking tools are used to track the effectiveness of online advertising campaigns that lead to your site, from both Ads-generated campaigns and other sources.
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A website heatmap shows the performance of a website page using a warm-to–cold color scheme. The warmest color indicates the highest visitor engagement, while the coolest indicates the lowest visitor engagement.
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Why is A/B testing important?

By Martin Treiber 4. January 2021 36 views
A/B testing is essential to identify strengths and weaknesses of your app or service to improve it. A/B testing is a variable-experimentation technique to compare two versions of the same thing to see which one performs better. For example, you can test two different landing pages, two different subject lines,…
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