Numbers by the data analytics firm Flurry show that just 12% of iPhone users wordlwide actively opt into app tracking. In the U.S. the numbers are even lower, with just 4% opting in. Until iOS 14.5, apps were able to use Apple’s Identifier for Advertiser (IDFA) for tracking users across webapges and apps. This helped...
Category: Advertising
Initial IDFA Apocalypse Tidbits
Apple’s iOS 14.5 update requires apps to show users a prompt asking for their consent before tracking them across other apps and websites. It’s called App Tracking Transparency or ATT and has caused a considerable uproar of the online advertising community and juggernauts like Facebook. After the roll-out of Apple’s iOS 14.5 update, initial numbers...
Android on iOS
Samsung has published a new website called “iTest“. This webpage is aimed at iPhone users to give them a taste of Android. As an iPhone user, you’ll be asked to add the page to your home screen. This installs a Progressive Web App (PWA) that simulates an Android GUI and provides some demos of existing...
Google is done with Third-Party Cookies
The days of third-party cookies are over. Google is done with them and announced this on their company blog. But that doesn’t mean that Google will stop collecting your data, nor it will stop using your data to target ads. What Google will do is to stop allowing third-party cookies that collect user data. This...
iOS 14 Changes Aren’t Bad for Small Businesses After All
Facebook’s full-page ad campaign claims that Apple’s new policy, which will ask users to opt-in for tracking, will hurt small businesses. While it cannot be denied that small businesses depend on advertising, Facebook’s monopoly on social media and it’s popularity means that many small businesses depend on Facebook. For example, take a look at the...
Facebook’s Laughable Campaign Against Apple Is Really Against Users and Small Businesses | Electronic Frontier Foundation
Facebook is trying to convince you that it’s a protector of small businesses. Given Facebook’s track record of anticompetitive behavior and privacy issues this is hardly believeable. The main target of Facebook’s new ad campaign is Apple’s App Tracking Transparency feature that Apple has deployed with iOS 14. Instead of letting users being tracked by...
YouTube introduces audio ads
Google is moving into the audio ad territory on Youtube. This is particularly notable, since there are more than 2 billion monthly music listeners on YouTube, according to the company. The competion pales in comparison: Spotify, by contrast, reaches 185 million monthly users. Audio is actually where the money is: Internet audio advertising revenue reached...
What the end of third-party cookies means for advertisers
Advertisers still have some time before one of the their most beloved tool – third party cookies – will become obsolete. Thus, alternative strategies for putting ads to work are needed. Central to this startegy shift is the use of first-party data. This means that you as a company have to start collecting data from...
iOS 14 privacy settings will tank ad targeting business, Facebook warns | Ars Technica
cache hit 1167:single/related:d5f16d9fcf20b60755becc1a3f964ce4 empThe imminent changes of the privacy settings of the iOS 14 will severely limit Facebook’s ability to track users’ activity across their app ecosystem and the Internet as a whole using the IDFA. Ultimately, this will prevent Facebook from showing targeted ads to users inside other, non-Facebook apps on iPhones. In a...
Does advertising without tracking cookies work?
Imagine a web without tracking cookies. Wouldn’t that be nice? You might argue that this isn’t feasible, because for all those nice free content and services, ads need to be very efficient to generate the highest possible click through rate. Ad tech companies like Google or Facebook, argue that microtargeting is the solution for publishers...