Inital numbers show that 88% of Users Leave App Tracking Disabled in iOS 14.5
Numbers by the data analytics firm Flurry show that just 12% of iPhone users wordlwide actively opt into app tracking.
Category: Advertising
Initial IDFA Apocalypse Tidbits
Apple’s iOS 14.5 update requires apps to show users a prompt asking for their consent before tracking them across other apps and websites.
Android on iOS
Samsung has published a new website called “ iTest “. This webpage is aimed at iPhone users to give them a taste of Android.
Google is done with Third-Party Cookies
The days of third-party cookies are over. Google is done with them and announced this on their company blog .
iOS 14 Changes Aren’t Bad for Small Businesses After All
Facebook’s full-page ad campaign claims that Apple’s new policy, which will ask users to opt-in for tracking, will hurt small businesses.
Facebook’s Laughable Campaign Against Apple Is Really Against Users and Small Businesses | Electronic Frontier Foundation
Facebook is trying to convince you that it’s a protector of small businesses. Given Facebook’s track record of anticompetitive behavior and privacy issues…
YouTube introduces audio ads
Google is moving into the audio ad territory on Youtube. This is particularly notable, since there are more than 2 billion monthly music listeners on…
What the end of third-party cookies means for advertisers
Advertisers still have some time before one of the their most beloved tool – third party cookies – will become obsolete.
iOS 14 privacy settings will tank ad targeting business, Facebook warns | Ars Technica
cache hit 1167:single/related:d5f16d9fcf20b60755becc1a3f964ce4 emp The imminent changes of the privacy settings of the iOS 14 will severely limit…
Does advertising without tracking cookies work?
Imagine a web without tracking cookies. Wouldn’t that be nice? You might argue that this isn’t feasible, because for all those nice free content and…