Google is moving into the audio ad territory on Youtube. This is particularly notable, since
there are more than 2 billion monthly music listeners on YouTube, according to the company. The competion pales in comparison: Spotify, by contrast, reaches 185 million monthly users.
Audio is actually where the money is: Internet audio advertising revenue reached $2.7 billion last year, up 21% from the previous year. YouTube claims that more 50% of logged-in users consume more than 10 minutes of music content on the platform every day.
It fits the audio trend that has been ongoing for quite a while now. To stay up to date, your business should do the same and use an audio channel to reach your customers. Be it a podcast, a live-stream in an App or in a messenger tool – your customers will be delighted by the personal touch.