With FLoC ("Federated Learning of Cohorts"), Google wanted to get rid of third-party cookies used for advertising tracking. But after wide opposition from other Internet users Google has ended its "FLoC” plans.
Matomo is the most popular Google Analytics alternative. Matomo can be found on more than one million websites across 190 countries.
Super apps are booming due to a seismic shift in the way the ad-supported mobile app economy operates.
Apple’s introduction of App Tracking Transparency Tools shook the advertising industry to the core. iPhone and iPad owners can now block apps from using…
Google announced in August 2019 that it would be getting rid of third party cookies . This refers to any cross-website tracking, or ad tech used to store…
Great customer experiences are created when we get to know our customers. We do this by using data. There are many types of audience and customer data.
We all know the old saying that the pen is more powerful than the sword. It turns out that it is true.
A report by the Financial Times showed that Snapchat, Facebook and Twitter lost approximately $9.85 billion in revenue due to Apple’s privacy changes.
Domain Authority (DA) is used by some brands and companies to evaluate and analyze the results of their digital strategy.
Member-Get-Member programs are nothing new. Many companies are using it to get new customers by aksing their customers to advertise.
