You're likely to have heard of the ongoing controversy surrounding browser cookies and their use. Browsers are gradually phasing out cookie technology and they are heavily regulated by privacy guidelines such as the GDPR or the CCP. This is a significant step towards a privacy-oriented internet. However, it is also affecting the core functionality of...
Tag: Tracking
Apple blocks Email Tracking – What does this mean for you?
Working in marketing makes you more concerned about privacy than anything else. Are you aware that marketers are tracking each time you open an email newsletter and find out where you were at the time? Apple made it impossible to track this information in September 2021, causing a little panic among marketers. As a built-in...
Apple’s App Tracking Transparency may not be strong enough
Apple introduced App Tracking Transparency last year which prohibits app developers from tracking users' activity across different apps without their explicit consent. Privacy advocates applauded the initiative. Facebook warned that it would bring down targeted advertising companies. Research published last week shows that App Tracking Transparency does not always prevent the collection of surreptitious personal...
How to implement Cookie-less tracking with Matomo
Cookie-less tracking sounds like an attractive idea to have a good user experience on your website while still being able to gather valuable user data. Matomo offers such as feature and from a technical point of view, it's simply a matter of adding a line into the matomo script. This sets a cookie to prevent...
Like it or not: Chrome’s “Topics” advertising system is here
Google is on a quest to eliminate third-party cookies. Third party cookies are important for advertisers to track users and deliver targeted ads. It is one of key ingredients of the "free internet": many pages use ads to finance the production of their digital content. Google is the largest advertising company in the world and...
AirTags have serious Privacy Issues
When Apple released AirTags last spring, many marvelled at the effectiveness of the coin-shaped trackers in locating lost items. At the same time, many early reviewers raised concerns because the AirTag's remarkable accuracy makes it a powerful stalking tool. This was proven by several cases of stalking that got a larger media coverage. There is...