Open post DuckDuckGo

DuckDuckGo introdudes a new function to prevent app tracking on Android

Apple’s introduction of App Tracking Transparency Tools shook the advertising industry to the core. iPhone and iPad owners can now block apps from using their data to personalize advertising and track their behavior. The revenues of Snap and Meta Platform’s Facebook, Twitter and YouTube have been reduced by almost $10 billion since the launch of...

Open post IDFA

Initial IDFA Apocalypse Tidbits

Apple’s iOS 14.5 update requires apps to show users a prompt asking for their consent before tracking them across other apps and websites. It’s called App Tracking Transparency or ATT and has caused a considerable uproar of the online advertising community and juggernauts like Facebook. After the roll-out of Apple’s iOS 14.5 update, initial numbers...

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iOS 14 privacy settings will tank ad targeting business, Facebook warns | Ars Technica

cache hit 1167:single/related:d5f16d9fcf20b60755becc1a3f964ce4 empThe imminent changes of the privacy settings of the iOS 14 will severely limit Facebook’s ability to track users’ activity across their app ecosystem and the Internet as a whole using the IDFA. Ultimately, this will prevent Facebook from showing targeted ads to users inside other, non-Facebook apps on iPhones. In a...

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