App stores from Apple and Google tout that they alone are the best place to download and install apps. Especially Apple is known for it’s approach to allow only Apps that went through a review process to be made available for download. Google is less strict and allows for the sideloading of apps from other...
Tag: App Store
What’s a Good App Store Conversion Rate?
Marketers and app developers often refer to conversion rate (CVR), which is the percentage of app users who download your app from a store after viewing it’s page in the app store. But what is a good conversion rate for apps? What is the industry’s current gold standard for your segment? App Store Conversion and...
What is App fatigue and what to do about it?
In 2008, when app stores where introduced, there were 500 mobile apps available. Fast forward to 2021: Android users are able to choose between 3.48 million apps, Apple’s App Store offers 2.22 million apps to download for iOS. It’s no surprise that smartphone users today are overwhelmed with a multitude of apps in nearly every...
Luna, Amazon’s cloud gaming service uses a PWA
article-context-nav context-nav article article-hero-lede article-hero post-contents Amazon Luna is Amazon’s cloud gaming platform that goes live for early access customers in October. The most interesting part is that Luna is a progressive web app for iOS. This approach lets Amazon circumvent Apple’s App Store fees. As a user, you’ll simply download the PWA from the...
Apple demands cut from Airbnb and ClassPass
Apple has demanded to take a 30% cut of sales made in the apps of Airbnb and ClassPass for virtual experiences. ClassPass provides a booking service for classes at local gyms. But due to the global situation, gyms were forced to offer virtual classes instead and ClassPass went on passing 100 percent of sales directly...
Progressive Web Apps make you independent
The HUAWEI ban of the US government has illustrated how volatile the Android App distribution system, i.e., Play Store, really is. The same is true for the iTunes App store. Whenever there is a single private company in control of the App distribution channel and this company is forced to follow sanctions, it cuts millions...
