With FLoC ("Federated Learning of Cohorts"), Google wanted to get rid of third-party cookies used for advertising tracking. But after wide opposition from other Internet users Google has ended its "FLoC” plans.
Google announced in August 2019 that it would be getting rid of third party cookies . This refers to any cross-website tracking, or ad tech used to store…
Recent Facebook leaks have prompted an avalanche of suggestions for fixing social media ’s negative effects on society.
A report by the Financial Times showed that Snapchat, Facebook and Twitter lost approximately $9.85 billion in revenue due to Apple’s privacy changes.
Member-Get-Member programs are nothing new. Many companies are using it to get new customers by aksing their customers to advertise.
The days of third-party cookies are over. Google is done with them and announced this on their company blog .
Facebook’s full-page ad campaign claims that Apple’s new policy, which will ask users to opt-in for tracking, will hurt small businesses.
Facebook is trying to convince you that it’s a protector of small businesses. Given Facebook’s track record of anticompetitive behavior and privacy issues…
Imagine a web without tracking cookies. Wouldn’t that be nice? You might argue that this isn’t feasible, because for all those nice free content and…
The coronavirus pandemic has far-reaching economic consequences for businesses. In order to survive, many businesses cut their advertising and marketing…
