With FLoC ("Federated Learning of Cohorts"), Google wanted to get rid of third-party cookies used for advertising tracking. But after wide opposition from other Internet users Google has ended its "FLoC” plans.
Quantitative or traditional user analytics tools can only tell you how many people visited your site and how many of them converted, but they don't give any insight into what actually happened between those two steps. Understanding the quality of these interactions is key.
Decentralized apps (dApps), are digital programs or applications that exist on a Blockchain or peer to-peer network of computers, instead of one computer.
A persistent uniform resource locator (PURL) is a special type of URL that is used to redirect to the location of the requested web resource.
A website heatmap shows the performance of a website page using a warm-to–cold color scheme. The warmest color indicates the highest visitor engagement, while the coolest indicates the lowest visitor engagement.
With the expiration of third-party cookies, shorter lifespan of Safari's first-party cookies and increased privacy requirements, decision-makers are more concerned about accuracy of their advertising data.
According to recent McKinsey research, 2021 was a year of transformation: people, corporations and society began to look ahead to influencing their futures rather than just surviving the present.
The QR code was key to public participation in 2021. It is a visual phenomenon that can be seen as the opposite of art, but it also fulfills the old dream of abstract painting.
There’s a scene in the 2008 film Iron Man that offers a glimpse of future interactions between human and artificial intelligence assistants.
A decentralized autonomous organisation, or DAO, refers to a company that is managed in a decentralized way using blockchain-based smart contracts.
