3.0

What is Web 3.0?

The internet is undoubtedly the most significant technological revolution in human history. Despite the fact that the industry has seen significant growth since its inception it’s still infancy and needs major improvements. Tim Berners Lee’s internet was meant to be “a collaborative media, a place [could] all gather and read and/or write.” AOL, Compuserve and […]

Moxie

Moxie Marlinspike NFT Joke

Moxie Marlinspike is the founder of Signal, a secure messaging service and has now released an NFT. But, it is not all as it seems. The NFT entitled “At my whim” will have a different appearance depending on which platform it is viewed. It is currently available for purchase on Opensea or Rarible. Both sites […]

outage

Facebook’s Outage shows how Businesses depend on it

Tomiwa Ibukunle is a 21-year old entrepreneur from Lagos, Nigeria. She started her clothing and accessories company two months ago. Her WhatsApp account is used to promote her products and receive orders from customers. She typically receives 20 orders per day. When WhatsApp experienced an outage globally for eight hours on October 5th, her orders […]

ambient

Amazon’s Ambient Computing Platform

In 2017 Walt Mossberg predicted that technology would disappear into the background and that “ambient computing would become universal.” We are on the right track four years later, but it is still unclear what that term means for computers and how they will live. While many companies are working towards ambient computing visions, Amazon’s head […]

Astro

How Amazon plans for Astro to become a Family Member

Amazon introduced a new product at the end of September: Astro, a household robot. Amazon’s video introducing the robot promises it can do a variety of tasks, including supervising a household and holding spontaneous dance parties. Astro is basically an Alexa on wheels that watches everything you do. Why should anyone be happy to own […]

Metaverse

What is the Metaverse?

The Metaverse is a term coined by Neal Stephenson in his 1992 science fiction novel, Snow Crash. In Neal Stephenson’s book, character Hiro Protagonist writes a program called Snow Crash to create a metaverse. The term “metaverse” was originally used to refer to a 3D virtual reality environment in which an individual could interact with […]

Paradox

The Paradox of Cloud Computing

The cloud is without doubt one of the most important platform shifts in computing history. Cloud has already had an impact on billions in IT spending. This is due to a powerful value proposition: infrastructure that can be used immediately at the right scale for the business, thereby reducing costs and improving efficiency in both […]

conversion

What’s a Good App Store Conversion Rate?

Marketers and app developers often refer to conversion rate (CVR), which is the percentage of app users who download your app from a store after viewing it’s page in the app store. But what is a good conversion rate for apps? What is the industry’s current gold standard for your segment? App Store Conversion and […]

Airpods

AirPods – A Cornerstone for Agumented Audio Reality

Mobile phones were already a part of an etiquette revolution years before AirPods became popular. They went from being a novelty to a necessity in a short period of time. Mobile phones are part of our daily lives, and we touch them more than 2600 times per day. We treat them with a tenderness that […]

Glass

Google Glass failed. Will Facebook’s Ray Ban Stories too?

Marketing tries to make us believe that some products appear out of thin air. Truth is, any product deployment that is successful requires experimentation. However, evolution can be difficult to achieve or is hidden behind closed doors. Google Glass is on of many examples how an ambitiuos product can fail on several levels. Google Glass: […]